Marketing practices have dramatically shifted with the rise of big data, marketing analytics, digital marketing and social media. Today’s marketers face an empowered consumer with a variety of media at their disposal.
Marketers now require a higher degree of technical capabilities. The Drexel LeBow Master’s of Science in Marketing provides a solid foundation in marketing strategy, research and planning as well as consumer behavior and global marketing. The program is also highly flexible, allowing you to tailor your studies to your career goals by choosing from Drexel’s many graduate minors or from one of our three specialty career tracks.
Why Pursue a Master’s in Marketing?
The MS in Marketing degree program provides the flexibility for focused training in digital marketing and social media marketing strategies, the psychology of consumer behavior and/or cutting-edge research methodologies and techniques. The MS in Marketing program at our Philadelphia campus is ideal for both marketers looking to broaden their technical skills and make a bigger impact as well as career changers. As part of the Marketing Department, this graduate degree program will emphasize analysis of and critical thinking about complex marketing problems; the development of effective marketing strategies and tactics appropriate to the environmental context and effective promotion utilizing digital and mobile marketing.
Specialty Career Tracks
Digital Marketing Track
Enhance your degree with the Digital Marketing Track, which gives you the history and theoretical framework behind new media, plus the hands-on skills to develop a strategic, integrated marketing approach. Learn best practices in building campaigns and measuring results; understand consumer and influencer behavior in the social realm. Take advantage of bootcamp experiences in animation and game design from Drexel’s nationally renowned Westphal College of Media Arts & Design. Ideal for positions such as social media analyst, media planner, manager of integrated media strategy, and digital marketing strategist.
Marketing Leadership Track
Become the nimble leader required for success in today’s evolving and disruption-prone markets. Enhance your interpersonal skills and learn to optimize your team’s performance — both crucial assets in the trend toward flatter and matrix-style business structures. Learn to build competitive value with brand and reputation marketing, and understand the unique demands of service organizations. Excellent preparation for positions such as account executive, brand manager, advertising/promotion manager and marketing manager.
Marketing Analytics Track
Use cutting-edge tools to turn big data into actionable insights. Deepen your statistical prowess working with large business datasets. Differentiate yourself in the new, data-driven environment by understanding experimental design and analysis. Hone your communication skills when presenting data findings and recommendations to leadership. Positions you well for jobs such as marketing analytics manager, digital marketing analyst, marketing research analyst, manager of strategy and insights, and paid search manager.
MS in Marketing Program Details Delivery
- Full-time program completion within 18 months
- Part-time program completion in as little as 24 months
Plan of Study and Course Requirements
Refer to the Drexel University Catalog for complete degree requirements and course descriptions.
In addition to a Master of Science degree in marketing, Drexel LeBow also offers an MBA program with a specialization in marketing for students who are looking for a more generalized business education with a focus in the evolving world of marketing.
MS in Marketing Graduate Minors
Graduate minors highlight Drexel’s collaborative and interdisciplinary spirit by allowing you to take interrelated graduate-level courses outside of your major graduate program. Enrich your graduate studies in marketing with supplemental knowledge and skills that provide additional professional expertise.
Examples of minors that may benefit MS in Marketing students include:
- Project Management
- Business Analytics
Students without a business background may find a minor in Business to be advantageous.
A full list of optional graduate minors can be found on the Drexel Course Catalog.
Admission Requirements for a Master’s Degree in Marketing
If you want to learn more about Drexel LeBow’s Master of Science in Marketing program, you can attend an information session or request additional information. Ready to apply? Use our online application form to get started!