Master of Science in Marketing

Students in the MS in Marketing at the LeBow College of Business develop the strategic, analytical and communication skills needed to lead marketing initiatives in an increasingly data-informed business environment. Through a curriculum grounded in market analysis, consumer behavior and ethical decision-making, you’ll learn to evaluate opportunities, solve complex marketing challenges and create value for customers, organizations and society.

Why Study Marketing at Drexel LeBow?

Grounded in Drexel University’s nationally recognized experiential learning model, the MS in Marketing combines strategic thinking, analytics and leadership development within a cohesive curriculum. You’ll gain practical experience solving real marketing challenges while developing the communication and decision-making skills needed to lead across today’s collaborative organizations.

Who Should Apply?

The MS in Marketing is designed for students who want to combine strategic marketing knowledge with analytical thinking, leadership and effective communication. Whether you’re preparing to launch your career or deepen your expertise, this program helps you develop the skills to lead marketing decisions in a rapidly changing business environment.

This program may be a good fit if you:

• Want to build expertise in marketing strategy, consumer behavior and data-informed decision-making.
• Enjoy analyzing market trends and customer insights to solve business challenges.
• Aspire to lead marketing teams, brands or customer experience initiatives.
• Are interested in combining business strategy, analytics and communication to create organizational value.

MS in Marketing Curriculum

The curriculum develops the leadership, analytical and communication skills needed to manage teams, foster innovation and drive organizational change while emphasizing ethical decision-making, sustainability and social responsibility.

Learning is applied, collaborative and reflective, mirroring today’s marketing roles that combine strategy with data-informed execution. Through team-based projects, case analyses, simulations and experiential assignments, you’ll navigate complex business challenges, lead diverse teams and apply marketing concepts in realistic settings.

You’ll also learn to work with marketing and consumer data using statistical analysis, predictive modeling, experimental design and marketing analytics techniques. Throughout the program, you’ll practice responsible data use, inclusive measurement and thoughtful targeting while communicating insights through clear data visualization and recommendations for both technical and non-technical audiences.

You’ll graduate with skills in:

• Ethical Decision Making: Understand ethical, sustainable and socially responsible perspectives and tradeoffs in contemporary marketing decision making.
• Strategic Marketing Planning: Understand the process of developing, implementing and evaluating effective marketing strategies aligned with organizational goals.
• Consumer and Market Understanding: Understand consumer behavior, market dynamics and environmental factors to inform effective marketing decisions.
• Marketing Communication: Demonstrate the ability to communicate marketing insights, strategies and recommendations effectively to diverse stakeholders.

View sample plans of study for the MS in Marketing

Degree Concentrations

Outside of the required MS in Marketing core courses, you can choose from two concentrations to tailor your studies to your career goals.

Learning Through Experience

Experiential learning is woven throughout every LeBow graduate program. You’ll apply classroom concepts through hands-on projects, learn from faculty with industry expertise and engage with opportunities that connect your studies to professional practice.

MS in Marketing Career Outcomes

Graduates are prepared for a wide range of marketing careers spanning strategy, analytics, digital marketing, brand management, customer insights and marketing leadership. The curriculum also provides a strong foundation for continued professional development, leadership advancement or further graduate study in business, marketing, analytics or organizational leadership.

Career paths may include roles such as:

• Marketing Manager
• Brand Manager
• Account Executive
• Digital Marketing Strategist
• Marketing Analytics Manager
• Marketing Research Analyst
• Manager of Strategy and Insights
• Media Planner
• Paid Search Manager
• Client or Relationship Manager
• Product Marketing Manager
• Marketing Communications Manager

Explore MS in Marketing Career Outcomes