Skip to main content


Curtis Tripoli, Vice President, Financial Planning and Analysis




Business Challenge has more than 10 billion historical records and 10 million registered DNA participants. To manage the volume of transactions, the company needed a financial planning and analysis application that could process results both reliably and efficiently to the scale required.

Analytics Solution

With the help of IBM Planning Analytics and Watson, introduced a high-speed analytics and forecasting solution on the IBM Cloud that handles Ancestry’s “super cube,” which holds 51 quintillion cells of data. The solution integrates fast analytics, scalability and efficiency, enabling the company to process transactions in less than 10-20 seconds.


With the new solution, Ancestry can analyze all financial data, from budgeting to labor costs, to the forecasting of subscriptions and revenue to help make more informed and strategic business decisions based on the latest insights.