Marketing

Research

Recent Works

Zhang, Yuli, Kwak, Hyokjin, and Puzakova, Marina, Facing the “Right” Side? The Effect of Product Facing Direction. Journal of Advertising (Forthcoming)

Dimitrova, Boryana V., Smith, Brent, and Kim, Saejoon, Performance Implications of Store Format Diversification for International Retailers. Journal of Marketing Channels (Forthcoming)

Huang, Yanliu, and Yang, Zhen, Write or Type? How a Paper versus Digital Shopping List Influences the Way Consumers Plan and Shop. Journal of the Association for Consumer Research (Forthcoming)

Swaminathan, Srinivasan, Anderson, Rolph E., and Lei, Song, Building Loyalty in the E-Commerce: Impact of Business and Customer Characteristics. Journal of Marketing Channels (Forthcoming)

Dimitrova, Boryana V., Smith, Brent, and Andras, Trina Larsen, Marketing Channel Evolution: From Contactual Efficiency to Brand Value Co-Creation and Appropriation within the Platform Enterprise. Journal of Marketing Channels (Forthcoming)

Swaminathan, Srinivasan, Anderson, Rolph E., and Song, Lei, Building Loyalty in E-Commerce: Impact of Business and Customer Characteristics. Journal of Marketing Channels (Forthcoming)

Reavey, Brooke, Puzakova, Marina, Larsen Andras, Trina, and Kwak, Hyokjin, The Multidimensionality of Anthropomorphism in Advertising: The Moderating Roles of Cognitive Busyness and Assertive Language. International Journal of Advertising (Forthcoming)

Howley, Michael J., and Malamis, Peter, Site Perspectives on Clinical Trial Quality. Applied Clinical Trials (Forthcoming)

Helveston, John, Feit, Elea M., and Michalek, Jeremy, Pooling Revealed and Stated Preferences in the Presence of RP Endogeneity. Transportation Research 109 (Feb 2018): 70-89.

Bhatt, Siddharth, Lee, Jeonggyu, Deutsch, Jonathan, Ayaz, Hasan, Fulton, Benjamin, and Suri, Rajneesh, From Food Waste to Value Added Surplus Products (VASP): Consumer Acceptance of a Novel Food Product Category. Journal of Consumer Behaviour (Forthcoming)

Anderson, Rolph E., Cohen, Alex, Christ, Paul, Mehta, Rajiv, and Dubinsky, Alan, Provenance, Evolution, and Transition of Personal Selling and Sales Management To Strategic Marketing Channel Management. Journal of Marketing Channels (Forthcoming)

Lee, Jeonggyu, Bhatt, Siddharth, and Suri, Rajneesh, When Consumers Penalize Not So Green Products. Psychology & Marketing (Forthcoming)

Swaminathan, Srinivasan, Ad Ratings When a Marketer Runs Two Commercial Messages in One Television Program Episode. Journal of Marketing Communications (Forthcoming)

Feit, Elea M., Brand Attitudes and Search Engine Queries. Journal of Interactive Marketing 37 (Feb 2017): 105-116.

Yang, Yi, Baburaj, Yamuna, Narayanan, V.K., and Swaminathan, Srinivasan, Team Mental Model Characteristics and Performance in a Simulation Experiment. Management Research Review (Forthcoming)