Marketing

Research

Recent Works

Feit, Elea M., and Berman, Ron, Test and Roll: Profit-Maximizing A/B Tests. Marketing Science (Forthcoming)

Nath, Pravin, Kirca, Ahmet H., Kim, Saejoon, and Larsen Andras, Trina, The Effects of Retail Banner Standardization on the Performance of Global Retailing. Journal of Retailing (Forthcoming)

Wang, Chen, Mehta, Ravi, Zhu, Rui, and Argo, Jennifer J., Dim or Bright? The Impact of Ambient Illuminance on Consumer Response to Innovative Solutions. Journal of the Association for Consumer Research (Forthcoming)

Wang, Chen, How Does Incidental Curiosity Affect Consumers’ Unhealthy Eating?. Journal of Consumer Marketing (Forthcoming)

Zhang, Yuli, Kwak, Hyokjin, Jeong, Haeyoung, and Puzakova, Marina, Facing the Right Side? The Effect of Product Facing Direction. Journal of Advertising (Forthcoming)

Dimitrova, Boryana V., Smith, Brent, and Kim, Saejoon, Performance Implications of Store Format Diversification for International Retailers. Journal of Marketing Channels (Forthcoming)

Swaminathan, Srinivasan, Anderson, Rolph E., and Lei, Song, Building Loyalty in the E-Commerce: Impact of Business and Customer Characteristics. Journal of Marketing Channels (Forthcoming)

Dimitrova, Boryana V., Smith, Brent, and Andras, Trina Larsen, Marketing Channel Evolution: From Contactual Efficiency to Brand Value Co-Creation and Appropriation within the Platform Enterprise. Journal of Marketing Channels (Forthcoming)

Dimitrova, Boryana, Smith, Brent, and Larsen Andras, Trina, Marketing Channel Evolution: From Contactual Efficiency to Brand Value Co-Creation and Appropriation within the Platform Enterprise. Journal of Marketing Channels (Forthcoming)

Swaminathan, Srinivasan, Anderson, Rolph E., and Song, Lei, Building Loyalty in E-Commerce: Impact of Business and Customer Characteristics. Journal of Marketing Channels (Forthcoming)

Reavey, Brooke, Puzakova, Marina, Larsen Andras, Trina, and Kwak, Hyokjin, The Multidimensionality of Anthropomorphism in Advertising: The Moderating Roles of Cognitive Busyness and Assertive Language. International Journal of Advertising (Forthcoming)

Helveston, John, Feit, Elea M., and Michalek, Jeremy, Pooling Revealed and Stated Preferences in the Presence of RP Endogeneity. Transportation Research 109 (Feb 2018): 70-89.

Anderson, Rolph E., Cohen, Alex, Christ, Paul, Mehta, Rajiv, and Dubinsky, Alan, Provenance, Evolution, and Transition of Personal Selling and Sales Management To Strategic Marketing Channel Management. Journal of Marketing Channels (Forthcoming)

Dimitrova, Boryana V., Rosenbloom, Bert, Andras, Trina Larsen, and Kim, Saejoon, Retail Internationalization: A Review and Directions for Future Research. Journal of Marketing Channels (Forthcoming)

Swaminathan, Srinivasan, Ad Ratings When a Marketer Runs Two Commercial Messages in One Television Program Episode. Journal of Marketing Communications (Forthcoming)