Marketing

Research

Recent Works

Zhang, Yuli, Kwak, Hyokjin, Jeong, Haeyoung, and Puzakova, Marina, Facing the “Right” Side? The Effect of Product Facing Direction. Journal of Advertising (Forthcoming)

Dimitrova, Boryana V., Smith, Brent, and Kim, Saejoon, Performance Implications of Store Format Diversification for International Retailers. Journal of Marketing Channels (Forthcoming)

Huang, Yanliu, and Yang, Zhen, Write or Type? How a Paper versus Digital Shopping List Influences the Way Consumers Plan and Shop. Journal of the Association for Consumer Research (Forthcoming)

Dimitrova, Boryana V., Smith, Brent, and Andras, Trina Larsen, Marketing Channel Evolution: From Contactual Efficiency to Brand Value Co-Creation and Appropriation within the Platform Enterprise. Journal of Marketing Channels (Forthcoming)

Swaminathan, Srinivasan, Anderson, Rolph E., and Song, Lei, Building Loyalty in E-Commerce: Impact of Business and Customer Characteristics. Journal of Marketing Channels (Forthcoming)

Reavey, Brooke, Puzakova, Marina, Larsen Andras, Trina, and Kwak, Hyokjin, The Multidimensionality of Anthropomorphism in Advertising: The Moderating Roles of Cognitive Busyness and Assertive Language. International Journal of Advertising (Forthcoming)

Howley, Michael J., and Malamis, Peter, Site Perspectives on Clinical Trial Quality. Applied Clinical Trials (Forthcoming)

Helveston, John, Feit, Elea M., and Michalek, Jeremy, Pooling Revealed and Stated Preferences in the Presence of RP Endogeneity. Transportation Research 109 (Feb 2018): 70-89.

Bhatt, Siddharth, Lee, Jeonggyu, Deutsch, Jonathan, Ayaz, Hasan, Fulton, Benjamin, and Suri, Rajneesh, From Food Waste to Value Added Surplus Products (VASP): Consumer Acceptance of a Novel Food Product Category. Journal of Consumer Behaviour (Forthcoming)

Anderson, Rolph E., Cohen, Alex, Christ, Paul, Mehta, Rajiv, and Dubinsky, Alan, Provenance, Evolution, and Transition of Personal Selling and Sales Management To Strategic Marketing Channel Management. Journal of Marketing Channels (Forthcoming)

Lee, Jeonggyu, Bhatt, Siddharth, and Suri, Rajneesh, When Consumers Penalize Not So Green Products. Psychology & Marketing (Forthcoming)

Feit, Elea M., Brand Attitudes and Search Engine Queries. Journal of Interactive Marketing 37 (Feb 2017): 105-116.

Reavey, Brooke, Puzakova, Marina, Andras, Trina Larsen, and Kwak, Hyokjin, The Multidimensionality of Anthropomorphism in Advertising: The Moderating Roles of Cognitive Busyness and Assertive Language. International Journal of Advertising 37 (May 2018): 440-462.

Korschun, Daniel, and Smith, N. Craig, Companies Can’t Avoid Politics and Shouldn’t Try to. Harvard Business Review (Digital Article) (Mar 2018):

Wang, Chen, Hoegg, JoAndrea, and Dahl, Darren, The Impact of A Sales Team’s Perceived Entitativity on Customer Satisfaction. Journal of the Academy of Marketing Science 46 (Mar 2018): 190-211.