Marketing

Research

Recent Works

Ada, Sila, Abou Nabout, Nadia, and Feit, Elea M., Context Information Can Increase Revenue in Online Display Ad Auctions: Evidence from a Policy Change. Journal of Marketing Research (Mar 2022):

Haski-Leventhal, Debbie, Korschun, Daniel, and Linnenluecke, Martina, Sustainability is no Longer Enough: How Corporations are Becoming the New Climate Activists. California Management Review (Digital) (Nov 2021):

Korschun, Daniel, Brand Activism is Here to Stay: Here’s Why. NIM Marketing Intelligence Review 13 (Fall 2021):

Zhang, Jintao, Ye, Hongjun, Bhatt, Siddharth, Jeong, Haeyoung, Deutsch, Jonathan, Ayaz, Hasan, and Suri, Rajneesh, Addressing Food Waste: How to Position Upcycled Foods to Different Generations. Journal of Consumer Behaviour 20 (Apr 2021):

Villanova, Daniel, Bodapati, Anand, Puccinelli, Nancy, Tsiros, Michael, Goodstein, Ronald, Kushwaha, Tarun, Suri, Rajneesh, Ho, Henry, Brandon, Renee, and Hatfield, Cheryl, Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time. Journal of Retailing 97 (Mar 2021):

Goodman-Smith, Francesca, Bhatt, Siddharth, Moore, Robyn, Mirosa, Miranda, Ye, Hongjun, Deutsch, Jonathan, and Suri, Rajneesh, Retail Potential for Upcycled Foods: Evidence from New Zealand. Sustainability 13 (Mar 2021):

Bhatt, Siddharth, Ye, Hongjun, Deutsch, Jonathan, Ayaz, Hasan, and Suri, Rajneesh, Consumers’ Willingness to Pay for Upcycled Foods. Food Quality and Preference 86 (Dec 2020):