Marketing

Research

Recent Works

Zhang, Jintao, Ye, Hongjun, Bhatt, Siddharth, Jeong, Haeyoung, Deutsch, Jonathan, Ayaz, Hasan, and Suri, Rajneesh, Addressing Food Waste: How to Position Upcycled Foods to Different Generations. Journal of Consumer Behaviour 20 (Apr 2021):

Villanova, Daniel, Bodapati, Anand, Puccinelli, Nancy, Tsiros, Michael, Goodstein, Ronald, Kushwaha, Tarun, Suri, Rajneesh, Ho, Henry, Brandon, Renee, and Hatfield, Cheryl, Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time. Journal of Retailing 97 (Mar 2021):

Goodman-Smith, Francesca, Bhatt, Siddharth, Moore, Robyn, Mirosa, Miranda, Ye, Hongjun, Deutsch, Jonathan, and Suri, Rajneesh, Retail Potential for Upcycled Foods: Evidence from New Zealand. Sustainability 13 (Mar 2021):

Bhatt, Siddharth, Ye, Hongjun, Deutsch, Jonathan, Ayaz, Hasan, and Suri, Rajneesh, Consumers’ Willingness to Pay for Upcycled Foods. Food Quality and Preference 86 (Dec 2020):

Korschun, Daniel, Martin, Kelly D., and Vadakkepatt, Gautham, Marketing’s Role in Understanding Political Activity. Journal of Public Policy & Marketing 39 (Fall 2020): 378-387.

Feinberg, Fred, Bruch, Elizabeth, Braun, Michael, Falk, Brett, Fefferman, Nina, Feit, Elea M., Helveston, John, Larrenmore, Daniel, McShane, Blakeley, Patania, Alice, and Small, Mario, Choices in Networks: A Research Framework. Marketing Letters 31 (Sep 2020): 349-359.

Coulter, Keith, and Suri, Rajneesh, On Melodic Contour and Number Preferences: The Effects of Musical Melody on the Processing of Numerical Information. Psychology & Marketing (Aug 2020): 1019-1030.

Spratt, Olivia, Deutsch, Jonathan, and Suri, Rajneesh, Defining Upcycled Food Products. Journal of Culinary Science & Technology (Jul 2020):

Ye, Hongjun, Bhatt, Siddharth, Haeyoung, Jung, Zhang, Jintao, and Suri, Rajneesh, Red Price? Red Flag! Eye-tracking Reveals How One Red Price Can Hurt a Retailer. Psychology & Marketing 37 (Jul 2020): 928-941.

Appels, Moritz, Edinger-Schons, Laura, Korschun, Daniel, and Balk, Luisa, Don’t mix business with politics? Understanding stakeholder reactions to corporate political activism. Marketing Review of St. Gallen 37 (Year 2020): 888-894.

Sargent, Amanda, Watson, Jan, Ye, Hongjun, Suri, Rajneesh, and Ayaz, Hasan, Neuroergonomic assessment of hot beverage preparation and consumption: An EEG and EDA Study. Frontiers in Human Neuroscience (May 2020):