Marketing

Research

Recent Works

Feinberg, Fred, Bruch, Elizabeth, Braun, Michael, Falk, Brett, Fefferman, Nina, Feit, Elea M., Helveston, John, Larrenmore, Daniel, McShane, Blakeley, Patania, Alice, and Small, Mario, Choices in Networks: A Research Framework. Marketing Letters (Sep 2020):

Bhatt, Siddharth, Ye, Hongjun, Deutsch, Jonathan, Ayaz, Hasan, and Suri, Rajneesh, Consumers’ Willingness to Pay for Upcycled Foods. Food Quality and Preference (Forthcoming)

Zhang, Jintao, Ye, Hongjun, Bhatt, Siddharth, Jeong, Haeyoung, Deutsch, Jonathan, Ayaz, Hasan, and Suri, Rajneesh, Addressing Food Waste: How to Position Upcycled Foods to Different Generations. Journal of Consumer Behaviour (Forthcoming)

Gao, Ronnie, Murphy, William H., and Anderson, Rolph E., Transformational Leadership Effects On Salespeople’s Attitudes, Striving, and Performance. Journal of Business Research 110 (Forthcoming) 237-245.

Nath, Pravin, Kirca, Ahmet H., Kim, Saejoon, and Larsen Andras, Trina, The Effects of Retail Banner Standardization on the Performance of Global Retailing. Journal of Retailing 95 (Sep 2019): 30-46.

Swaminathan, Srinivasan, Anderson, Rolph E., and Lei, Song, Building Loyalty in the E-Commerce: Impact of Business and Customer Characteristics. Journal of Marketing Channels (Forthcoming)

Dimitrova, Boryana, Smith, Brent, and Larsen Andras, Trina, Marketing Channel Evolution: From Contactual Efficiency to Brand Value Co-Creation and Appropriation within the Platform Enterprise. Journal of Marketing Channels (Forthcoming)

Helveston, John, Feit, Elea M., and Michalek, Jeremy, Pooling Revealed and Stated Preferences in the Presence of RP Endogeneity. Transportation Research 109 (Feb 2018): 70-89.

Swaminathan, Srinivasan, Ad Ratings When a Marketer Runs Two Commercial Messages in One Television Program Episode. Journal of Marketing Communications (Forthcoming)

Dotson, Jeffrey, Fan, Rachel, Feit, Elea M., Oldham, Jeffrey, and Yeh, Yi-Shen, Brand Attitudes and Search Engine Queries. Journal of Interactive Marketing 37 (Feb 2017): 105-116.

Zantedeschi, Daniel, Feit, Elea M., and Bradlow, Eric T., Measuring Multi-Channel Advertising Effectiveness. Management Science 63 (Aug 2017): 2706-2728.

Yang, Yi, Baburaj, Yamuna, Narayanan, V.K., and Swaminathan, Srinivasan, Team Mental Model Characteristics and Performance in a Simulation Experiment. Management Research Review (Forthcoming)

Korschun, Daniel, Martin, Kelly D., and Vadakkepatt, Gautham, Marketing’s Role in Understanding Political Activity. Journal of Public Policy & Marketing 39 (Fall 2020): 378-387.

Cohen, Alex H., Fresneda, Jorge, and Anderson, Rolph E., What Retailers Need To Understand About Website Inaccessibility and Disabled Consumers: Challenges and Opportunities. Journal of Consumer Affairs 54 (Sep 2020): 854-889.

Coulter, Keith, and Suri, Rajneesh, On Melodic Contour and Number Preferences: The Effects of Musical Melody on the Processing of Numerical Information. Psychology & Marketing (Aug 2020): 1019-1030.