Marketing

Research

Recent Works

Han, Jung Ah, Feit, Elea M., and Srinivasan, Shuba, Negative buzz can increase awareness and purchase intent. Marketing Letters (Forthcoming)

Feit, Elea M., and Berman, Ron, Test and Roll: Profit-Maximizing A/B Tests. Marketing Science (Forthcoming)

Iyer, Karthik NS, Srivastava, Prashant, and Srinivasan, Mahesh, Performance Implications of Lean in Supply Chains: Exploring the Role of Learning Orientation and Relational Resources. International Journal of Production Economics. 216 (Oct 2019): 94-104.

Nath, Pravin, Kirca, Ahmet H., Kim, Saejoon, and Larsen Andras, Trina, The Effects of Retail Banner Standardization on the Performance of Global Retailing. Journal of Retailing (Forthcoming)

Zhang, Yuli, Kwak, Hyokjin, Jeong, Haeyoung, and Puzakova, Marina, Facing the Right Side? The Effect of Product Facing Direction. Journal of Advertising (Forthcoming)

Swaminathan, Srinivasan, Anderson, Rolph E., and Lei, Song, Building Loyalty in the E-Commerce: Impact of Business and Customer Characteristics. Journal of Marketing Channels (Forthcoming)

Dimitrova, Boryana, Smith, Brent, and Larsen Andras, Trina, Marketing Channel Evolution: From Contactual Efficiency to Brand Value Co-Creation and Appropriation within the Platform Enterprise. Journal of Marketing Channels (Forthcoming)

Reavey, Brooke, Puzakova, Marina, Larsen Andras, Trina, and Kwak, Hyokjin, The Multidimensionality of Anthropomorphism in Advertising: The Moderating Roles of Cognitive Busyness and Assertive Language. International Journal of Advertising (Forthcoming)

Helveston, John, Feit, Elea M., and Michalek, Jeremy, Pooling Revealed and Stated Preferences in the Presence of RP Endogeneity. Transportation Research 109 (Feb 2018): 70-89.

Anderson, Rolph E., Cohen, Alex, Christ, Paul, Mehta, Rajiv, and Dubinsky, Alan, Provenance, Evolution, and Transition of Personal Selling and Sales Management To Strategic Marketing Channel Management. Journal of Marketing Channels (Forthcoming)

Dimitrova, Boryana V., Rosenbloom, Bert, Andras, Trina Larsen, and Kim, Saejoon, Retail Internationalization: A Review and Directions for Future Research. Journal of Marketing Channels (Forthcoming)

Swaminathan, Srinivasan, Ad Ratings When a Marketer Runs Two Commercial Messages in One Television Program Episode. Journal of Marketing Communications (Forthcoming)

Dotson, Jeffrey, Fan, Rachel, Feit, Elea M., Oldham, Jeffrey, and Yeh, Yi-Shen, Brand Attitudes and Search Engine Queries. Journal of Interactive Marketing 37 (Feb 2017): 105-116.

Yang, Yi, Baburaj, Yamuna, Narayanan, V.K., and Swaminathan, Srinivasan, Team Mental Model Characteristics and Performance in a Simulation Experiment. Management Research Review (Forthcoming)

Swaminathan, Srinivasan, Anderson, Rolph E., and Song, Lei, Building Loyalty in E-Commerce: Impact of Business and Customer Characteristics. Journal of Marketing Channels 25 (Fall 2019): 22-35.