Marketing

Research

Recent Works

Korschun, Daniel, Martin, Kelly D., and Vadakkepatt, Gautham, Marketing’s Role in Understanding Political Activity. Journal of Public Policy & Marketing 39 (Fall 2020): 378-387.

Cohen, Alex H., Fresneda, Jorge, and Anderson, Rolph E., What Retailers Need To Understand About Website Inaccessibility and Disabled Consumers: Challenges and Opportunities. Journal of Consumer Affairs 54 (Sep 2020): 854-889.

Coulter, Keith, and Suri, Rajneesh, On Melodic Contour and Number Preferences: The Effects of Musical Melody on the Processing of Numerical Information. Psychology & Marketing (Aug 2020): 1019-1030.

Gao, Ronnie, Murphy, William H., and Anderson, Rolph E., Transformational Leadership Effects On Salespeople’s Attitudes, Striving, and Performance. Journal of Business Research 110 (Jul 2020): 237-245.

Spratt, Olivia, Deutsch, Jonathan, and Suri, Rajneesh, Defining Upcycled Food Products. Journal of Culinary Science & Technology (Jul 2020):

Ye, Hongjun, Bhatt, Siddharth, Haeyoung, Jung, Zhang, Jintao, and Suri, Rajneesh, Red Price? Red Flag! Eye-tracking Reveals How One Red Price Can Hurt a Retailer. Psychology & Marketing 37 (Jul 2020): 928-941.

Appels, Moritz, Edinger-Schons, Laura, Korschun, Daniel, and Balk, Luisa, Don’t mix business with politics? Understanding stakeholder reactions to corporate political activism. Marketing Review of St. Gallen 37 (Year 2020): 888-894.

Sargent, Amanda, Watson, Jan, Ye, Hongjun, Suri, Rajneesh, and Ayaz, Hasan, Neuroergonomic assessment of hot beverage preparation and consumption: An EEG and EDA Study. Frontiers in Human Neuroscience (May 2020):

Sargent, Amanda, Watson, Jan, Topoglu, Yigit, Ye, Hongjun, Suri, Rajneesh, and Ayaz, Hasan, Impact of Tea and Coffee Consumption on Cognitive Performance: An fNIRS and EDA Study. Applied Sciences (Apr 2020):

Anderson, Rolph E., Cohen, Alex, Christ, Paul, Mehta, Rajiv, and Dubinsky, Alan, Provenance, Evolution, and Transition of Personal Selling and Sales Management To Strategic Marketing Channel Management. Journal of Marketing Channels 26(1) (Feb 2020): 28-42.

Grazzini, Laura, Acuti, Diletta, Mazzoli, V, Petruzzellis, Luca, and Korschun, Daniel, Standing for politics: What consequences for brands?. Italian Journal of Marketing (Feb 2020): 49-65.