Marketing

Research

Recent Works

Sargent, Amanda, Watson, Jan, Ye, Hongjun, Suri, Rajneesh, and Ayaz, Hasan, Neuroergonomic assessment of hot beverage preparation and consumption: An EEG and EDA Study. Frontiers in Human Neuroscience (Forthcoming)

Coulter, Keith, and Suri, Rajneesh, On Melodic Contour and Number Preferences: The Effects of Musical Melody on the Processing of Numerical Information. Psychology & Marketing (Forthcoming)

Sargent, Amanda, Watson, Jan, Topoglu, Yigit, Ye, Hongjun, Suri, Rajneesh, and Ayaz, Hasan, Impact of Tea and Coffee Consumption on Cognitive Performance: An fNIRS and EDA Study. Applied Sciences (Forthcoming)

Iyer, Karthik NS, Srivastava, Prashant, and Srinivasan, Mahesh, Performance Implications of Lean in Supply Chains: Exploring the Role of Learning Orientation and Relational Resources. International Journal of Production Economics. 216 (Oct 2019): 94-104.

Nath, Pravin, Kirca, Ahmet H., Kim, Saejoon, and Larsen Andras, Trina, The Effects of Retail Banner Standardization on the Performance of Global Retailing. Journal of Retailing 95 (Sep 2019): 30-46.

Zhang, Yuli, Kwak, Hyokjin, Jeong, Haeyoung, and Puzakova, Marina, Facing the “Right” Side? The Effect of Product Facing Direction. Journal of Advertising (Forthcoming)

Swaminathan, Srinivasan, Anderson, Rolph E., and Lei, Song, Building Loyalty in the E-Commerce: Impact of Business and Customer Characteristics. Journal of Marketing Channels (Forthcoming)

Dimitrova, Boryana, Smith, Brent, and Larsen Andras, Trina, Marketing Channel Evolution: From Contactual Efficiency to Brand Value Co-Creation and Appropriation within the Platform Enterprise. Journal of Marketing Channels (Forthcoming)

Reavey, Brooke, Puzakova, Marina, Larsen Andras, Trina, and Kwak, Hyokjin, The Multidimensionality of Anthropomorphism in Advertising: The Moderating Roles of Cognitive Busyness and Assertive Language. International Journal of Advertising (Forthcoming)

Helveston, John, Feit, Elea M., and Michalek, Jeremy, Pooling Revealed and Stated Preferences in the Presence of RP Endogeneity. Transportation Research 109 (Feb 2018): 70-89.

Dimitrova, Boryana V., Rosenbloom, Bert, Andras, Trina Larsen, and Kim, Saejoon, Retail Internationalization: A Review and Directions for Future Research. Journal of Marketing Channels (Forthcoming)

Swaminathan, Srinivasan, Ad Ratings When a Marketer Runs Two Commercial Messages in One Television Program Episode. Journal of Marketing Communications (Forthcoming)

Dotson, Jeffrey, Fan, Rachel, Feit, Elea M., Oldham, Jeffrey, and Yeh, Yi-Shen, Brand Attitudes and Search Engine Queries. Journal of Interactive Marketing 37 (Feb 2017): 105-116.

Zantedeschi, Daniel, Feit, Elea M., and Bradlow, Eric T., Measuring Multi-Channel Advertising Effectiveness. Management Science 63 (Aug 2017): 2706-2728.

Yang, Yi, Baburaj, Yamuna, Narayanan, V.K., and Swaminathan, Srinivasan, Team Mental Model Characteristics and Performance in a Simulation Experiment. Management Research Review (Forthcoming)