Carissa Colligan

Ph.D. Student, Marketing
Department of Marketing, LeBow College of Business
Drexel University, Philadelphia, PA

Master of Business Administration, Marketing specialization (2019)
Villanova University, Villanova, PA

Master of Science in Finance (2010)
St. Joseph’s University, Philadelphia, PA

Bachelor of Science (triple major in Finance, Economics, and Management) (2007)
Bloomsburg University, Bloomsburg, PA

Published
Minton, E.A., Wang, C., Anthony, C., & Fox, A. (accepted, awaiting proofs). The Process Model of Stigmatized Loss: Identity-Threatened Experiences of Bereaved Mothers. Qualitative Health Research (accepted: September 4, 2023).

Minton, E.A., Wang, C., and Anthony, C. (2022). “Prosocial Responses to Global Crises: Key Influences of Religiosity and Perceived Control.” Journal of Consumer Affairs, 56(2), 491-511.

Minton, E.A., Wang, C., & Anthony, C. (2022). Unleashing Heaven’s Power: How Faith Motivates Consumer Exercise Behavior During a Pandemic. Journal of the Association for Consumer Research, 7(1), 98-106.

Taylor, Mafael, Raithel, Anthony, and Stewart. (2019). Portrayals of Minorities and Women in Super Bowl Advertising. Journal of Consumer Affairs, 53(4), 1535-1572.

Taylor, Cho, Anthony, and Smith. (2018). Photoshopping of Models in Advertising: A Review of the Literature and Future Research Agenda. Journal of Global Fashion Marketing, 9(4), 379-398.

Minton, E.A., Fox, A., Wang, C., & Colligan, C. (3rd R&R). Development of Inclusive Advertising Toward Bereaved Families. Resubmitted at the International Journal of Advertising.

Under Review/Revise & Resubmit
Minton, E.A., Wang, C., Fox, A., & Anthony, C. (under review). Marketing’s Role in Identity Validation and Invalidation: The Uncertain Identity Resolution Framework. Under review at the Journal of Marketing (August 28, 2023).

Working Paper
Colligan, C., Minton, E.A., Wang, C., & Fox, A. Navigating Brand Relationships with Bereaved Consumers: The Intensified Case of Mothers Experiencing Baby Loss.

Colligan, C.M., Hmurovic, J., Epp, A. More than Modality: Conceptualizing New Ways Consumers are Using Technology to Support Social Causes Through Virtual Volunteering.

• Recitation Instructor, Fall 2021-Winter 2022
• Consumer Behavior, Winter 2024, Summer 2024, Summer 2025
• Drexel University’s Teaching and Learning Certification [competitive program selection (34/165 applicants) to participate in a 9 month program requiring over 100 hours of teacher training, awarded certificate on: June 2024]

• Recipient of Dragon Fellowship, Drexel University, Fall 2020- Present
• Selected as the single recipient of the LeBow’s College of Business Dr. John J. Clark Outstanding Behavioral Research Paper Award (May 2025)
• Selected as the single recipient of the LeBow’s College of Business Dr. John J. Clark and Dr. Margaret T. Clark Outstanding Ph.D. Student Instructor Award (May 2024)
• LeBow’s College of Business Marketing Department Research Excellence and Teaching Assistant awards (June 2024, 2025)
• Selected to participate in competitive QDA (Qualitative Data Analysis) workshop with consumer scholars at CCT Conference in San Diego, CA (July 2024)
• Best Conference Paper Award, 2022 Marketing & Public Policy Conference (June 2022)

Grants

• Transformative Consumer Research Grant, “The Impact of Modality on Consumers’ Volunteering Choices and Behaviors” with Jillian Hmurovic (December 2024), $3,000 for data collection
• LeBow College of Business Innovation Micro- Grants for Societal Impact, “The Impact of Modality on Consumers’ Volunteering Preferences” with Jillian Hmurovic (October 2024), $2,500 for data collection
• TECK-KAH LIM Graduate Student Travel Subsidy Award, Drexel University (2022, 2024, 2025)
• Transformative Consumer Research Grant, “How Marketing Helps or Harms Consumers After Baby Loss” with Elizabeth Minton, Alexa Fox, and Cindy Wang (September 2021), $1500 for subject incentives
• Star Legacy Foundation Research Grant, “Marketing Strategies to Help After Baby Loss” with Elizabeth Minton, Alexa Fox, and Cindy Wang (May 2021), $4485 for participant incentives and transcription costs