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Carissa Anthony

PhD Candidate

Marketing

Biography

Education

Ph.D. Student, Marketing Department of Marketing, LeBow College of Business Drexel University, Philadelphia, PA

Master of Business Administration, Marketing specialization (2019) Villanova University, Villanova, PA

Master of Science in Finance (2010) St. Joseph’s University, Philadelphia, PA

Bachelor of Science (triple major in Finance, Economics, and Management) (2007) Bloomsburg University, Bloomsburg, PA

Research

Published Minton, Elizabeth A., Cindy Xin Wang, and Carissa M. Anthony. “Prosocial Responses to Global Crises: Key Influences of Religiosity and Perceived Control.” Journal of Consumer Affairs.

Minton, E. A., Wang, C. X., & Anthony, C. M. (2020). Unleashing Heaven’s Power: How Faith Motivates Consumer Exercise Behavior During a Pandemic. Journal of the Association for Consumer Research 7.1 (2022): 000-000.

Taylor, Mafael, Raithel, Anthony, and Stewart. (2019). Portrayals of Minorities and Women in Super Bowl Advertising. Journal of Consumer Affairs, 53(4), 1535-1572

Taylor, Cho, Anthony, and Smith. (2018). Photoshopping of Models in Advertising: A Review of the Literature and Future Research Agenda. Journal of Global Fashion Marketing, 9(4), 379-398

Awards

TECK-KAH LIM Graduate Student Travel Subsidy Award, Drexel University (2022)