Fairuz Chowdhury

Ph.D. Candidate
Department of Marketing, LeBow College of Business, Drexel University
Philadelphia, Pennsylvania

Master of Business Administration (2018)
Hankamer School of Business, Baylor University
Waco, Texas

Master of Business Administration (2014)
Institute of Business Administration (IBA), University of Dhaka
Dhaka, Bangladesh

Bachelor of Science in Civil Engineering (2012)
Department of Civil Engineering, Bangladesh University of Engineering And Technology (BUET)
Dhaka, Bangladesh

Interests
Bottom of the Pyramid Markets; Digital Marketing; Marketing Strategy; Scale Development; Consumer Well-being

Works in Progress

• Value Co-Creation and Well-Being of STRs and Consumers at BOP With Swaminathan, S. | Stage: Qualitative study complete (scale development ongoing) Target: Journal of Service Research | Submission: May 2026
• Social Media Usage, Consumption, and Well-Being among BOP Consumers With Swaminathan, S. | Stage: Data collection ongoing Target: International Journal of Information Management | Submission: August 2026

Manuscripts Under Review

• Chowdhury, F., Swaminathan, S., Jaiswal, A.K., & Nag, R. Vulnerability among BOP Consumers: Dual Coping Pathways, Temporal Focus, and Psychological Goals – Under Review at Journal of Consumer Psychology
• Chowdhury, F., Li, X., & Wang, C. Macro vs. Micro-Influencers: The Persuasiveness of Micro vs. Macro Influencers Among BOP and Non-BOP Consumers in Emerging Markets – Under Review at Journal of Business Research

Publications (During Ph.D. Program)

• Chowdhury, F., & Swaminathan, S. (in press). The Price of Influence: SMIs and Compensatory Consumption among BOP Consumers. Psychology & Marketing.
• Chowdhury, F., & Swaminathan, S. (2024). Measuring and Validating Mobile App Convenience (M-App-Conv) Framework: A Cross-Country Study. Journal of Internation Consumer Marketing. https://doi.org/10.1080/08961530.2024.2409108
• Chowdhury, F., & Swaminathan, S. (2023). Does reference-group comparison impact compensatory consumption for bottom of the pyramid (BOP) consumers? Journal of Marketing Theory and Practice. https://doi.org/10.1080/10696679.2023.2221441
• Chowdhury, F., & Swaminathan, S. (2023). The Nexus Among Mobile-App Quality (M-app-QUAL), Brand Relationship, Brand Advocacy, and Brand Equity in the Retail Industry. Services Marketing Quarterly. https://doi.org/10.1080/15332969.2023.2252661

International Conferences (During Ph.D. Program)

• • Chowdhury, F., & Swaminathan, S. (2025, August). Understanding Value Co-Creation and Well-Being at the BOP [Paper Presentation]. American Marketing Association (AMA) Summer Academic Conference, Chicago, IL
• Chowdhury, F., Li, X., & Wang, C. (2025, August). Macro vs. Micro Influencers: Persuasion among BOP and Non-BOP Consumers [Paper Presentation]. AMA Summer Academic Conference, Chicago, IL
• Chowdhury, F., & Swaminathan, S. (2025, February). A Novel Perspective on STR Well-Being and Value Co-Creation in BOP Markets [Paper Presentation]. AMA Winter Academic Conference, Phoenix, AZ
• Chowdhury, F., Swaminathan, S., & Jaiswal, A. K. (2024, August). Well-Being at The Bottom Of The Pyramid (BOP): Theory of Dual Coping Mechanisms [Paper Presentation], Summer AMA Conference: Boston, Massachusetts.
• Chowdhury, F., Swaminathan, S., & Jaiswal, A. K. (2023, December). Stressors and Bottom of the Pyramid Consumers: Theory of Dual Coping Mechanisms [Paper Presentation], International Conference on Marketing Innovations: IIM Kashipur.
• Chowdhury, F., Swaminathan, S., & Jaiswal, A. K. (2023, May). Stress and Well-Being of Consumers at the Bottom of the Pyramid: Roles of Marketing and Marketplace [Paper Presentation], Subsistence Market Place Conference: Virtual.
• Chowdhury, F., & Swaminathan, S. (2022, October). Convenience and Online Patronage: A Cross Country Study on the Role of Apps [Paper Presentation], Association of International Business, North East Conference: Washington, DC.

AD-Hoc Reviewer

• Journal of Marketing Theory and Practice: 2024 - Present
• Journal of Retailing and Customer Services: 2023 - Present
• Journal of Technology in Behavioral Science: 2025

Instructor of Record, Lebow College of Business, Drexel University, Spring 2025- Present
Recitation Instructor, Lebow College of Business, Drexel University, Fall 2022- Spring 2024
Assistant Professor, Institute of Business Administration (IBA), University of Dhaka, Oct 2020- Aug 2021
Lecturer, Institute of Business Administration (IBA), University of Dhaka, Jan 2017- Sep 2020
Lecturer, BRAC Business School, BRAC University, Jan 2015-Dec 2016

• Recipient of Dean’s Course Release Research Award, Drexel University, 2024–25
• Recipient of Research Excellence Award, Department of Marketing, 2024–25 & 2023–24
• Recipient of Dragon Fellowship, Drexel University, Fall 2021- Present
• Recipient of Outstanding MBA Graduate Award, Baylor University, Fall 2019
• Recipient of the prestigious national “Bangabandhu Scholarship,” Bangladesh, Spring 2019- Fall 2019
• Full Tuition Scholarship, Hankamer Business School, Baylor University, Fall 2018- Fall 2019
• Valedictorian and “Gold Medal” Recipient at IBA, University of Dhaka, Dec 2015
• Full Tuition & Talent Pool Scholarship, BUET, Jun 2007- Apr 2012