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Morgan Bale

PhD Candidate

Marketing

Headshot of Morgan Bale
Contact:
mab825@drexel.edu

Gerri C. LeBow Hall

Biography

Education

Ph.D. Student, Quantitative Marketing (2024) Department of Marketing, Lebow College of Business Drexel University, Philadelphia PA

Master of Science in Economics (2019) Purdue University, West Lafayette, IN

Bachelor of Science in Economics (2017) Brigham Young University, Provo, UT

Research

Working Papers “An Integrated Model for Dynamic Brand Equity” with Elea Feit, Eric Bradlow, and Tung Phan

Works in Progress “Does Category Captainship Work?” with Jeff Dotson, Marc Dotson, Yasin Alan, Mumin Kurtulus, and Cameron Bale

Teaching Experience

MKTG 367 Data-Driven Digital Marketing-Spring 2021-Instructor MKTG 367 Data-Driven Digital Marketing-Winter 2021-Instructor MKTG 367 Data-Driven Digital Marketing-Fall 2021-Instructor MKTG 201 Introduction to Marketing Management-Spring 2020-Recitation Instructor MKTG 201 Introduction to Marketing Management-Winter 2020-Recitation Instructor MKTG 367 Data-Driven Digital Marketing-Fall 2019-Teaching Assistant

Awards

Dragon Fellowship, Drexel University 2019-Present