Morgan Bale

Headshot of Morgan Bale


Ph.D. Student, Quantitative Marketing (2023 expected)
Department of Marketing, Lebow College of Business
Drexel University, Philadelphia PA

Master of Science in Economics (2019)
Purdue University, West Lafayette, IN

Bachelor of Science in Economics (2017)
Brigham Young University, Provo, UT


Working Papers
“An Integrated Model for Dynamic Brand Equity” with Elea Feit, Eric Bradlow, and Tung Phan

Works in Progress
“Does Category Captainship Work?” with Jeff Dotson, Marc Dotson, Yasin Alan, Mumin Kurtulus, and Cameron Bale

Teaching Experience

MKTG 367: Data-Driven Digital Marketing-Fall 2019-Teaching Assistant


Dragon Fellowship, Drexel University 2019-Present