PhD Candidate
Marketing
Biography
Education
Ph.D. Student, Quantitative Marketing (2024)
Department of Marketing, Lebow College of Business
Drexel University, Philadelphia PA
Master of Science in Economics (2019)
Purdue University, West Lafayette, IN
Bachelor of Science in Economics (2017)
Brigham Young University, Provo, UT
Research
Working Papers
“An Integrated Model for Dynamic Brand Equity” with Elea Feit, Eric Bradlow, and Tung Phan
Works in Progress
“Does Category Captainship Work?” with Jeff Dotson, Marc Dotson, Yasin Alan, Mumin Kurtulus, and Cameron Bale
Teaching Experience
MKTG 367 Data-Driven Digital Marketing-Spring 2022-Instructor
MKTG 367 Data-Driven Digital Marketing-Winter 2022-Instructor
MKTG 367 Data-Driven Digital Marketing-Fall 2021-Instructor
MKTG 201 Introduction to Marketing Management-Spring 2021-Recitation Instructor
MKTG 201 Introduction to Marketing Management-Winter 2021-Recitation Instructor
MKTG 367 Data-Driven Digital Marketing-Fall 2019-Teaching Assistant
Awards
Dragon Fellowship, Drexel University 2019-Present