Finding Your Customer and Crafting Your Value

The best ventures start with a crystal-clear understanding of who they serve and why it matters. In this interactive session, students will learn how to tell the difference between customer and end user, uncover real pain points through the “Jobs to Be Done” framework and run effective customer discovery interviews leveraging the “Mom Test.”

We’ll then translate those insights into a compelling value proposition and clear differentiation for your venture. You’ll walk away with a simple, repeatable process for testing ideas and making sure your solution truly resonates.

Emily Foote, a Drexel alumna (CO’10 Drexel Kline School of Law), is an entrepreneur and growth leader at the intersection of education and technology, currently serving as chief growth officer at Saxbys. She previously co-founded Practice, an edtech company acquired by Instructure, and is passionate about creating transformative learning experiences through innovation.