Ads running around the region for Philly.com’s App for smartphones feature the Philadelphia Inquirer’s coverage of Bennett S. LeBow’s $45 million gift toward the new LeBow College of Business building, which is slated for completion in 2014. The ad, which reads: “Never again get stuck having to stare at a sign like this,” pictures three smartphones displaying the Inquirer’s Nov. 16 story about the gift and the building, including an image of what the building will look like upon completion and the headline, “Drexel Receives $45 Million Gift.”
Dean George Tsetsekos, Ph.D. says, “of all of the thousands of stories that have run in the Inquirer during the past year, for the Philly.com advertising team to choose to feature this story in their ad makes a strong statement about the positive impact this news has made on our region, as well as the visual impact that the building will have.”
The ads are running along transit lines all over the Greater Philadelphia region. The Philly.com App, available for iPhones, Blackberries, and Andriod phones, allows users to watch videos, read Philly.com news and blogs, and save and read stories offline.