Elliot Schreiber, Ph.D., executive director of the Center for Corporate Reputation Management, was quoted in a Philadelphia Business Journal blog post about the Gap launching a new logo.
Schreiber says a logo goes beyond mere design. “Logos are designed to be symbolic representations of the company, highlighting the attributes and associations of the brand,” he says. This was PBJ’s most-read blog post of the week.
You can read the blog post in its entirety here: http://www.bizjournals.com/philadelphia/blogs/media/2010/10/gaps_new_logo_launched_then_loathed.html