Graduate Minors

Marketing Graduate Minor

The marketing minor provides Drexel graduate students the opportunity to gain knowledge of and experience with implementing marketing theories, strategies and tactics to further their academic and career goals, regardless of their program or college. It focuses on the facets of company-consumer relationships and stakeholder communication.

This minor would pair well with practically any graduate degree program across all disciplines, but would complement the following programs especially well:

  • Arts administration
  • Communication
  • Culinary arts
  • Entrepreneurship
  • Fashion design
  • Health administration
  • Hospitality management
  • Law
  • Medicine
  • Museum leadership
  • Public health
  • Public policy
  • Publishing
  • Retail and merchandising
  • Sport management
  • Television management

This minor can be pursued by students studying both in both full- and part-time programs and can be completed online as well as in person.

Program Learning Priorities and Outcomes

This program focuses on the following Drexel Learning Priorities:

  • Creative and critical thinking
  • Communication
  • Ethical reasoning
  • Leadership

Program Requirements

Total Credits: 12

See the Drexel Course Catalog for complete requirements and course descriptions.

Course Title Credits
MKTG 601 Marketing Strategy & Planning 3

Choose any three of the following:

Course Title Credits
MKTG 606 Customer Analytics 3
MKTG 607 Marketing Experiments 3
MKTG 622 Buyer Behavior Theory 3
MKTG 624 Channels of Distribution Management 3
MKTG 630 Digital Marketing 3
MKTG 634 Integrated Marketing Communications Management 3
MKTG 638 New Product Planning, Strategy and Development 3
MKTG 650 Marketing Management Cases and Problems 3
MKTG 652 Marketing Information Management and Research 3
MKTG 654 Corporate Brand and Reputation Management 3

Plan of Study

Term Course
Term 1 MKTG 601
Term 2 MKTG Elective
Term 3 MKTG Elective
Term 4 MKTG Elective