Graduate Minors

Marketing Graduate Minor

The marketing minor provides graduate students, regardless of program/college, the opportunity to gain knowledge of and experience with implementing marketing theories, strategies and tactics to further their academic and career goals. It focuses on the facets of company-consumer relationships and stakeholder communication.

This minor would pair well with practically any graduate degree program across all disciplines, specifically:

  • Arts administration
  • Communication
  • Culinary arts
  • Entrepreneurship
  • Fashion design
  • Health administration
  • Hospitality management
  • Law
  • Medicine
  • Museum leadership
  • Public health
  • Public policy
  • Publishing
  • Retail and merchandising
  • Sport management
  • Television management

This minor can be pursued by students studying both in both full and part-time programs and can be completed online as well as in person.

Program Learning Priorities and Outcomes

This program focuses on the following Drexel Learning Priorities:

  • Creative and Critical Thinking
  • Communication
  • Ethical Reasoning
  • Leadership

Program Requirements

Total Credits: 12

See the Drexel Course Catalog for complete requirements and course descriptions.

Course Title Credits
MKTG 510 Marketing Strategy 2
MKTG 602 Marketing Experiential Project 1

Choose any three of the following:

Course Title Credits
MKTG 606 Customer Analytics 3
MKTG 607 Marketing Experiments 3
MKTG 622 Buyer Behavior Theory 3
MKTG 624 Channels of Distribution Management 3
MKTG 630 Global Marketing 3
MKTG 634 Integrated Marketing Communications Management 3
MKTG 638 New Product Planning, Strategy and Development 3
MKTG 650 Marketing Management Cases and Problems 3
MKTG 652 Marketing Information Management and Research 3
MKTG 654 Corporate Brand and Reputation Management 3

Plan of Study

Term Course
Term 1 MKTG 510
Term 2 MKTG Elective
Term 3 MKTG Elective
Term 4 MKTG 602
MKTG Elective