MBA Degree Specialization

Marketing MBA Degree Concentration

Why pursue an MBA degree in marketing?

Graduate students looking to advance their skills in marketing and communications for career advancement purposes can benefit from pursuing an MBA degree in marketing at Drexel LeBow College of Business. A marketing concentration as part of your MBA degree program prepares you to research and identify audience trends to develop successful business strategies. You’ll learn to think like a customer and lead with distinction in the dynamic marketing field.

How long does it take to get an MBA with a concentration in marketing?

The marketing concentration can be pursued as part of the full-time or part-time MBA degree program, which can be completed in as little as 18 months or spread out to be completed on your own timeline.

Marketing Concentration Curriculum

Required Courses

Students pursuing the MBA marketing specialization are required to take, at a minimum, two three-credit ourses from the following:

Course Title Credits
MKTG 606 Customer Analytics 3
MKTG 607 Marketing Experiments 3
MKTG 622 Buyer Behavior Theory 3
MKTG 624 Channels of Distribution Management 3
MKTG 630 Global Marketing 3
MKTG 634 Integrated Marketing Communications Management 3
MKTG 636 Business to Business Marketing 3
MKTG 638 New Product Planning, Strategy, and Development 3
MKTG 646 Services Marketing 3
MKTG 650 Marketing Management Cases and Problems 3
MKTG 652 Marketing Information Management and Research 3

Elective Courses

Students in the marketing program must also select one course from the following:

Course Title Credits
BLAW T680 Special Topics in BLAW 3
ECON 614 Macroeconomics 3
ECON 630 International Economics 3
FIN 642 Business Conditions and Forecasting 3
FIN 648 International Financial Management 3
INTB 632 Economic Analysis of Multinational Corporations 3
INTB 790 Seminar in International Business 3
MGMT 655 Knowledge Management 3
MIS 630 Interact Decision Support Systems 3
MIS 632 Database Analysis and Design for Business 3
OPR 601 Managerial Decision Models and Simulation 3
POM 624 Management of Service Firms 3
POM 625 Supply Chain Management 3
STAT 634 Quality and Six-Sigma 3

In addition to our business analytics MBA concentration, Drexel LeBow offers a master’s of science in marketing for those looking to pursue a second degree.

Learn about Drexel LeBow’s graduate program admissions requirements for an MBA with a concentration in business analytics or schedule an appointment with an advisor today.