Connect with Us
To learn more about Drexel LeBow’s MBA program, prospective students are encouraged to attend an information session or request additional information.
The Marketing MBA concentration prepares you to lead in a rapidly evolving, data-driven marketplace. You’ll explore consumer behavior, market and customer data and marketing strategy across digital and global contexts while building experience with analytics, experimentation and emerging technologies that support marketing decisions and innovation.
The Drexel LeBow MBA Experience
Your concentration is one part of the broader Drexel LeBow MBA experience. The highlights below offer a snapshot of what you can expect as an MBA student. Explore the full MBA program to learn more about the curriculum, program formats and experiential learning opportunities available to students.
Marketing Concentration Curriculum
A few of the topics covered in this concentration include:
- Advertising
- Brand Management/Strategy
- Market Research
- Online Marketing
- Product Marketing/Management
- Public Relations
- Sales
Requirements and Coursework
| Course | Credits |
|---|---|
| Select six (6) credits from the following: | 6 |
| MKTG 6620 - Social Impact Marketing | 3 |
| MKTG 6622 - Consumer Behavior and Decision Making Theory | 3 |
| MKTG 6638 - New Product Planning, Strategy, and Development | 3 |
| MKTG 6646 - Services Marketing | 3 |
| MKTG 6605 - Foundations of Customer Analytics | 3 |
| MKTG 6606 - Advanced Customer Analytics | 3 |
| MKTG 6607 - Introduction to Marketing Experiments | 3 |
| MKTG 6608 - Advanced Marketing Experiments | 3 |
| MKTG 6621 - Marketing Technology and Automation | 3 |
| MKTG 6627 - Digital Marketing | 3 |
| MKTG 6630 - Global Marketing | 3 |
| MKTG 6652 - Marketing Information Management and Research | 3 |
| MKTG 6654 - Brand Management | 3 |
| Select three (3) credits from any LeBow College course with a course number range 5000-8000 any subject excpet MKTG | 3 |
Note: In Fall 2027, Drexel University will transition from a quarter-based academic calendar to semesters as part of its broader Academic Transformation.
- Spring 2027: Students will begin under the quarter-based calendar and 2026-27 academic requirements before moving to semesters. Students will receive program-specific guidance and support throughout the transition.
- Fall 2027 and Later: Students will follow Drexel’s new semester calendar and updated program requirements. Explore the 2027-28 course catalog preview.
Have questions about how Academic Transformation may affect you? Connect with our Graduate Enrollment Team!
I felt LeBow is really up-to-date on applying Artificial Intelligence to business problems. Everything in business involves AI now, and the MBA program gave me the skills and confidence to face these challenges.
Venkatesan Narayanan ’25
Supply Chain Manager
Amazon
Watch Venkatesan's storyHow Long Does It Take to Get an MBA?
Full-Time MBA Program
On our University City Campus in Philadelphia
Part-Time MBA Program
Hybrid and fully online formats available
Career Paths
The Marketing concentration supports MBA students interested in roles that combine customer insights, brand and product strategy, digital marketing, analytics and technology to understand consumer behavior, drive growth and build stronger customer relationships.
Potential Job Titles
- Marketing Manager
- Digital Marketing Manager
- Marketing Analytics Manager
- Product Marketing Manager
- Customer Insights Manager
- Sales Strategy/Sales Manager
- Brand Manager
- Marketing Research Manager
Career Support at Drexel LeBow
LeBow’s Center for Career Readiness provides resources and personalized support to help students prepare for their job search, from résumé reviews and interview preparation to career guidance and networking opportunities.
Take the Next Step
Whether you’re ready to apply or still exploring your options, we’re here to help you take the next step. Connect with our graduate admissions team to learn more about the program, the application process and how a Drexel LeBow graduate degree can help you achieve your goals.