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To learn more about Drexel LeBow’s master’s programs, students are encouraged to attend an information session or request additional information.
Develop the expertise to create impactful marketing strategies through data driven decision making.
Drexel’s MS in Marketing prepares students to lead in today’s rapidly evolving marketing landscape through a blend of strategic thinking, analytics and experiential learning. Students develop expertise in consumer behavior, brand strategy, marketing analytics and data driven decision making while strengthening leadership, communication and ethical reasoning skills.
Note: Beginning in Fall 2027, Drexel University will transition to a semester-based academic calendar as part of its broader Academic Transformation.
- Students will benefit from a more connected academic environment alongside the faculty mentorship, research opportunities and professional preparation central to graduate study. Explore the 2027–28 course catalog preview.
Have questions about the program or Fall 2027 changes? Connect with our Graduate Enrollment Team!
Degree Requirements
Note: A semester-by-semester sample plan of study will be available soon.
Minimum Required Credits: 30 (includes core requirements, an experiential learning course and concentration-specific electives)
Marketing Leadership MSM
Develop the strategic, communication, and leadership skills needed to lead marketing initiatives and organizations. Learn to build brands, understand customers and markets, communicate strategy, and make responsible decisions that create value for customers and organizations.
| Required Core Courses | Credits |
|---|---|
| BSAN 6001 - Business Analytics for Managers | 3 |
| MKTG 6601 - Marketing Strategy and Planning | 3 |
| MKTG 6621 - Marketing Technology and Automation | 1.5 |
| MKTG 6622 - Consumer Behavior and Decision Making Theory | 3 |
| MKTG 6627 - Digital Marketing | 1.5 |
| MKTG 6652 - Marketing Information Management and Research | 3 |
| Required Course Credits | 15 |
| Experiential Learning Elective | Credits |
|---|---|
| Select one of the following: | 3 |
| BUSN 7715 - Business Consulting | |
| MKTG 6630 - Global Marketing |
| Marketing Leadership Electives | Credits |
|---|---|
| Select twelve (12) credits of electives from the following: | 12 |
| BLAW 5510 - Legal Issues in Business | |
| MGMT 6676 - Sustainability and Value Creation | |
| MKTG 6620 - Social Impact Marketing | |
| MKTG 6630 - Global Marketing | |
| MKTG 6638 - New Product Planning, Strategy, and Development | |
| MKTG 6646 - Services Marketing | |
| MKTG 6654 - Brand Management | |
| ORGB 5511 - Leading in Dynamic Environments: A Personal, Relational, and Strategic Approach | |
| ORGB 6620 - Leading Virtual Teams | |
| Any course with a course number range of 6000-7999 | |
| Total Semester Credits | 30 |
Digital Marketing Technology and Analytics MSM
STEM-designated Concentration: Build advanced skills in marketing analytics, digital technologies, and data-informed decision-making. Learn to transform customer and marketing data into actionable insights, evaluate marketing performance, and use technology and experimentation to develop and optimize marketing strategies.
| Required Core Courses | Credits |
|---|---|
| BSAN 6001 - Business Analytics for Managers | 3 |
| MKTG 6601 - Marketing Strategy and Planning | 3 |
| MKTG 6621 - Marketing Technology and Automation | 1.5 |
| MKTG 6622 - Consumer Behavior and Decision Making Theory | 3 |
| MKTG 6627 - Digital Marketing | 1.5 |
| MKTG 6652 - Marketing Information Management and Research | 3 |
| Required Course Credits | 15 |
| Experiential Learning Elective | Credits |
|---|---|
| Select one of the following: | 3 |
| BUSN 7715 - Business Consulting | |
| MKTG 6630 - Global Marketing |
| Marketing Leadership Electives | Credits |
|---|---|
| Select three (3) credits of electives from the following: | 3 |
| BUSN 6615 - Graduate Internship | |
| MKTG 6620 - Social Impact Marketing | |
| MKTG 6630 - Global Marketing | |
| MKTG 6638 - New Product Planning, Strategy, and Development | |
| MKTG 6646 - Services Marketing | |
| MKTG 6654 - Brand Management |
| Digital Marketing Technology and Analytics Electives | Credits |
|---|---|
| Select nine (9) credits from the following: | 9 |
| BSAN 6005 - Data Visualization for Strategic Decision-Making | |
| MIS 6150 - Emerging Information Technologies in Business | |
| MIS 6250 - Digital Platform Management | |
| MIS 6270 - Design Thinking for Digital Innovations | |
| MKTG 6605 - Foundations of Customer Analytics | |
| MKTG 6606 - Advanced Customer Analytics | |
| MKTG 6607 - Introduction to Marketing Experiments | |
| MKTG 6608 - Advanced Marketing Experiments | |
| Total Semester Credits | 30 |
Take the Next Step
Whether you’re ready to apply or still exploring your options, we’re here to help you take the next step. Connect with our graduate admissions team to learn more about the program, the application process and how a Drexel LeBow graduate degree can help you achieve your goals.