Marketing Major Salary and Career Opportunities

Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, develop advertising campaigns, implement methods of distribution and manage ongoing customer relationships.

Marketing Career Outlook

Career opportunities for marketing graduates abound in all types of organizations, including manufacturing firms, wholesaling companies, retail stores, financial institutions, law and accounting firms, hospitals, universities, professional sports teams, government agencies, nonprofit organizations and countless other settings.

According to the Bureau of Labor Statistics, employment opportunities for market research analysts is projected to grow 7 percent from 2024 to 2034, which is much faster than average for all occupations.

What Do Marketing Graduates Earn?

The average salary reported one year out for marketing graduates in LeBow’s class of 2024 was $63,500. Salary outlook can vary greatly depending on the local job market, skill level and work experience.

The top co-op employers for marketing majors include:

• Aramark
• Blackrock
• Comcast
• Fanatics
• Goldman Sachs
• Independendce Blue Cross
• Johnson & Johnson
• JPMorganChase
• Pepsi
• Publicis
• Urban Outfitters

Where Drexel LeBow Marketing Graduates Work

Recent LeBow marketing graduates found positions at the following companies:

• Accenture
• AdVenture Media Group
• Allbirds
• Amazon
• Comcast
• Ditto PR
• Fanatics
• GlaxoSmithKline
• JP Morgan Chase
• McKinsey
• New York Yankees
• Vanguard

Careers and Job Titles for Marketing Graduates

A major in marketing prepares students for the many opportunities that exist in product and brand management, marketing research, advertising, digital marketing, customer analytics, retailing, channel management, logistics and physical distribution, professional personal selling and sales management, purchasing, wholesaling, marketing planning and analysis, public relations, marketing entrepreneurship and new-product development.

Common Job Titles for Undergraduate Marketing Majors

• Marketing Manager
• Communications Manager
• Public Relations Specialist
• Brand Manager
• Product Marketing Manager
• Market Research Analyst
• Digital Marketing Specialist
• Content Marketing Specialist
• SEO Specialist
• Social Media Marketer
• Marketing Automation Specialist

What Type of Job Skills Will You Gain From a Marketing Degree?

An undergraduate marketing degree will provide you with the skills you need to achieve your career goals in many industries.

An example of the skills this degree provides includes:

• Selling and sales management
• Advertising & integrated marketing communications
• New product development
• Services marketing
• Marketing for non-profit organizations
• Global marketing
• Brand and reputation management
• Digital marketing

Continuing Education Opportunities

Many students also choose to continue their studies in graduate schools, pursuing such degrees as:

• MBA
• MS in Marketing