Business Analytics

Business Anlytics Students

Drexel LeBow’s Business Analytics programs provide a curriculum that covers the entire lifecycle of data analysis. Drexel’s national leadership in experiential learning shapes the curriculum with a focus on the program’s three pillars: statistics, data management, and business modeling.

LeBow is uniquely positioned to address descriptive, diagnostic, predictive, prescriptive and pre-emptive questions across the business analytics lifecycle, from the corporate generation of data through the application and impact on managerial and leadership decision-making and innovation.

What is Business Analytics?

Identifying the business question through:

  • Exploration
  • Hypothesis testing

Developing a solution with modeling techniques from:

  • Decision sciences
  • Finance and economics
  • Behavioral sciences

Using various types of data such as:

  • Structured (numerical, text)
  • Unstructured (visual, audio, social)

Analyzing data with:

  • Quantitative techniques (statistical)
  • Qualitative techniques (ethnographic)

Deriving value in terms of:

  • Insights
  • Information
  • Storytelling

Business Analytics News

Events, Seminars and Dissertations

Oct
09

This Business Analytics Speaker Series event welcomes Ewa Witkowska, Vice President of Insights and Analytics at PepsiCo.

Gerri C. LeBow Hall
Auditorium 031
3220 Market Street
Philadelphia, PA 19104