Business Analytics

Business Anlytics Students

Drexel LeBow’s Business Analytics programs provide a curriculum that covers the entire lifecycle of data analysis. Drexel’s national leadership in experiential learning shapes the curriculum with a focus on the program’s three pillars: statistics, data management, and business modeling.

LeBow is uniquely positioned to address descriptive, diagnostic, predictive, prescriptive and pre-emptive questions across the business analytics lifecycle, from the corporate generation of data through the application and impact on managerial and leadership decision-making and innovation.

What is Business Analytics?

Identifying the business question through:

  • Exploration
  • Hypothesis testing

Developing a solution with modeling techniques from:

  • Decision sciences
  • Finance and economics
  • Behavioral sciences

Using various types of data such as:

  • Structured (numerical, text)
  • Unstructured (visual, audio, social)

Analyzing data with:

  • Quantitative techniques (statistical)
  • Qualitative techniques (ethnographic)

Deriving value in terms of:

  • Insights
  • Information
  • Storytelling

Business Analytics News

Matthew Schneider, PhD, assistant professor of decision sciences, is quoted along with his co-authors on the role that marketers can have in setting data privacy policy; namely, that marketing profess

Events, Seminars and Dissertations

Sep
08

LeBow Launch is a two-day introductory leadership program for incoming LeBow College of Business first-year students.

Gerri C. LeBow Hall
3220 Market Street
Philadelphia, PA 19104
Sep
20

The Center for Business Analytics Meet and Greet is a chance for students to connect with the staff and learn about upcoming opportunities with the Center.

Gerri C. LeBow Hall
3220 Market Street
Philadelphia, PA 19104
Sep
30

The Center for Business Analytics Meet and Greet is a chance for students to connect with the staff and learn about upcoming opportunities with the Center.

Gerri C. LeBow Hall
3220 Market Street
Philadelphia, PA 19104