Business Analytics

Drexel LeBow’s Business Analytics programs provide a curriculum that covers the entire lifecycle of data analysis. Drexel’s national leadership in experiential learning shapes the curriculum with a focus on the program’s three pillars: statistics, data management, and business modeling.

LeBow is uniquely positioned to address descriptive, diagnostic, predictive, prescriptive and pre-emptive questions across the business analytics lifecycle, from the corporate generation of data through the application and impact on managerial and leadership decision-making and innovation.

What is Business Analytics?

Identifying the business question through:

• Exploration
• Hypothesis testing

Developing a solution with modeling techniques from:

• Decision sciences
• Finance and economics
• Behavioral sciences

Using various types of data such as:

• Structured (numerical, text)
• Unstructured (visual, audio, social)

Analyzing data with:

• Quantitative techniques (statistical)
• Qualitative techniques (ethnographic)

Deriving value in terms of:

• Insights
• Information
• Storytelling