Business Analytics

Business Anlytics Students

Drexel LeBow’s Business Analytics programs provide a curriculum that covers the entire lifecycle of data analysis. Drexel’s national leadership in experiential learning shapes the curriculum with a focus on the program’s three pillars: statistics, data management, and business modeling.

LeBow is uniquely positioned to address descriptive, diagnostic, predictive, prescriptive and pre-emptive questions across the business analytics lifecycle, from the corporate generation of data through the application and impact on managerial and leadership decision-making and innovation.

What is Business Analytics?

Identifying the business question through:

  • Exploration
  • Hypothesis testing

Developing a solution with modeling techniques from:

  • Decision sciences
  • Finance and economics
  • Behavioral sciences

Using various types of data such as:

  • Structured (numerical, text)
  • Unstructured (visual, audio, social)

Analyzing data with:

  • Quantitative techniques (statistical)
  • Qualitative techniques (ethnographic)

Deriving value in terms of:

  • Insights
  • Information
  • Storytelling

Business Analytics News

Teaching analytics to middle-school girls through LeBow’s partnership with TechGirlz was a highlight for two recent MS in Business Analytics graduates.

Events, Seminars and Dissertations

Feb
07

The Center for Business Analytics will partner with Southwest Airlines to offer the 2020 datathon for graduate students.

Gerri C. LeBow Hall
406
3220 Market Street
Philadelphia, PA 19104
Mar
03

This event welcomes David Williams, Chairman and Chief Executive Officer of Merkle Inc.

Gerri C. LeBow Hall
DiPiero Grand Meeting Room and Rose Terrace
220
3220 Market Street
Philadelphia, PA 19104