Through the Drexel LeBow Certificate in Uncovering Insights with Business Analytics, students learn how to frame and present data-driven insights to the broader organization. The program covers techniques such as visualization, storytelling, and mapping. Professionals who can use these techniques to communicate findings to decision makers play an essential role in integrating Business Analytics with organizational culture and realizing value.
Classes are delivered either in-person or online in an asynchronous format. The certificate includes two required three-credit courses. Students choose two other elective courses to complete the certificate. This certificate is stackable, meaning students who complete up to three certificates in business analytics can apply those credits toward completion of a full MS in Business Analytics degree. Completing three certificates would require nine additional credits for the full master’s degree.
Uncovering Insights Certificate Requirements
|STAT 610||Statistics for Business Analytics||3|
|BSAN 615||Data Visualization & Analytics||3|
Electives - Select Two Courses
|MKTG 601||Marketing Strategy & Planning||3|
|MKTG 606||Customer Analytics||3|
|MKTG 607||Marketing Experiments||3|
Total Credits: 12
This certificate program is available to applicants possessing an earned bachelor’s degree from a fully accredited university or college. The program is designed to permit qualified candidates the opportunity to update their skills in a professional field of specialization in which they have had previous academic experience, or to acquire competence in an area of business analytics.
Uncovering Insights Certificate Admissions Requirements
- A completed application
- A four-year bachelor’s degree from a regionally accredited institution in the United States or an equivalent international institution
- Official final transcripts from ALL Colleges/Universities attended
- One (1) letter of recommendation
- Essay/Statement of Purpose
- Current résumé
- Additional requirements may apply for international students