Skip to main content

Master’s in Marketing — Plan of Study

Drexel’s LeBow College of Business offers full-time and part-time plans of study for the Master of Science in Marketing program. Regardless of your timeline, our options are built to work with your schedule and career needs.

Current Students: To view current degree requirements, please visit the Drexel Course Catalog.

Request more information about the MS in Marketing

MS in Marketing Full-Time

Based on changes that will become effective in fall 2024, below is a sample plan of study for a student in our full-time MS in Marketing degree program.

Full-time students can complete the degree in as little as 15 months with a customized plan of study from their program advisor. Students entering without a business background are encouraged to take a series of courses as electives that will provide the background required to succeed in a business environment.

MS in Marketing Sample Full-Time Plan of Study

Term Course Title Credits
Fall (9 credits) MKTG 601 Marketing Strategy and Planning 3
BLAW 621 Legal Issues in Business 3
BSAN 601 Business Analytics for Managers 3
Winter (9 credits) MKTG 622 Buyer Behavior Theory 3
ORGB 511 Leading in Dynamic Environments 3
Required Marketing Concentration Course 3
Spring (9 credits) MKTG 606 Customer Analytics 3
Required Marketing Concentration Course 3
Elective Course 3
Summer (9 credits) MKTG 627 Digital Marketing 3
Experiential Option 3
Elective Course 3
Fall (9 credits) MKTG 652 Marketing Information Management and Research 3
Required Marketing Concentration Course 3
Elective Course 3
Total Credits 45

MS in Marketing Part-Time

Based on changes that will become effective in fall 2024, below is a sample plan of study for a student in our part-time MS in Marketing degree program.

Part-time marketing graduate students can finish in as little as 24 months, depending on the number of courses taken each quarter. Part-time students will determine a customized plan of study with their program advisor. Students entering without a business background are encouraged to take a series of courses as electives that will provide the background required to succeed in a business environment.

MS in Marketing Sample Part-Time Plan of Study

Term Course Title Credits
Fall (6 credits) MKTG 601 Marketing Strategy and Planning 3
BLAW 621 Legal Issues in Business 3
Winter (6 credits) ORGB 511 Leading in Dynamic Environments 3
MKTG 622 Buyer Behavior Theory 3
Spring (6 credits) BSAN 601 Business Analytics for Managers 3
Required Marketing Concentration Course 3
Summer (6 credits) MKTG 627 Digital Marketing 3
Experiential Option 3
Fall (6 credits) MKTG 652 Marketing Information Management and Research 3
Required Marketing Concentration Course 3
Winter (6 credits) Required Marketing Concentration Course 3
Elective Course 3
Spring (6 credits) MKTG 606 Customer Analytics 3
Elective Course 3
Summer (3 credits) Elective Course 3
Total Credits 45

Concentration Course Options

Digital Marketing Technology (STEM-designated*)

Select three (3) of the following courses:

  • MKTG 634: Integrated Marketing Communications Management
  • MIS 642: Emerging Technologies
  • MIS 643: Digital Platform Management
  • MIS 653: Design Thinking for Digital Innovations

Marketing Technology and Analytics (STEM-designated*)

Select three (3) of the following courses:

  • MKTG 607: Marketing Experiments
  • BSAN 615: Data Visualization and Analytics
  • OPR 601: Managerial Decision Models and Simulations
  • STAT 632: Datamining for Managers

Marketing Leadership

Select three (3) of the following courses:

  • MKTG 646: Services Marketing
  • MKTG 654: Corporate Brand and Reputation Management
  • MGMT 676: Sustainability and Value Creation
  • ORGB 620: Leading Virtual Teams

* STEM-designated concentrations are pending University approval.

Connect with Us

To learn more about Drexel LeBow’s master’s programs, students are encouraged to attend an information session or request additional information.

Graduate Office

215.895.2115