Marketing
Job Market Candidates
Marketing PhD Students who are currently on the job market.
PhD Advisors: Trina Andras, Srinivasan Swaminathan
Dissertation Title: When Different Customers Choose Where to Use Points: How Marketing Channel and Customer Heterogeneity Influence the Point Redemption Behavior in Loyalty Program
Job Market Paper:
Fields: Consumer Well-being, Digital Marketing, New Technology in Marketing
PhD Advisors: YanLiu Huang
Job Market Paper: