Ruiqi Dong

PhD Candidate

Marketing

rd698@drexel.edu

Education

PhD Candidate, Marketing (in progress) LeBow College of Business, Drexel University

Master of Science in Marketing Intelligence (2021) Gabelli School of Business, Fordham University

Bachelor of Management in International Business (2019) Lingnan College, Sun Yat-Sen University

Certificate:

Research Interests: Technology, Product Aesthetics, Persuasion, Healthcare, Consumer Well-Being

Conference Presentations:

Dong, Ruiqi, and Huang, Yanliu, Is Minimalism Timeless? How Preference for Minimalist Aesthetics Changes Over Time, Association for Consumer Research Annual Conference: Chicago, IL, (Sep 2026)
Dong, Ruiqi, and Huang, Yanliu, “It’s a Product I Will Always Repurchase!” The Role of Temporal Location in Persuasiveness, Association for Consumer Research Annual Conference: Chicago, IL, (Sep 2026)
Dong, Ruiqi, and Wang, Chen, Does a Human Touch Help? Anthropomorphic Design and Acceptance of Healthcare Chatbots, Association for Consumer Research Annual Conference: Chicago, IL, (Sep 2026)
Dong, Ruiqi, and Wang, Chen, Cuteness in Care: How Cute Design Shapes Acceptance of Healthcare Chatbots, Association for Consumer Research Annual Conference: Chicago, IL, (Sep 2026)
Dong, Ruiqi, and Huang, Yanliu, The Impact of Temporal Location on Persuasiveness, 2026 AMA Summer Academic Conference: Denver, CO, (July 2026)
Dong, Ruiqi, and Huang, Yanliu, The Impact of Temporal Focus on Minimalist Aesthetics Preference, Society for Consumer Psychology Annual Conference: San Diego, CA, (Mar 2026)
Dong, Ruiqi, and Wang, Chen, “Is Anthropomorphism Always Helpful?” The Impact of Anthropomorphism on Healthcare Chatbot Acceptance, Society for Consumer Psychology Annual Conference: San Diego, CA, (Mar 2026)
Dong, Ruiqi, and Wang, Chen, “You Are So Warm!”: The Impact of Cuteness on Healthcare Chatbot Acceptance, Society for Consumer Psychology Annual Conference: Las Vegas, NV, (Feb 2025)

Advertising & Integrated Marketing Communications (Undergraduate) Instructor | Fall 2025

Introduction to Marketing Management (Recitation, Undergraduate) Instructor | Fall 2023/Winter 2024/Spring 2024/Fall 2024/Winter 2025