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For questions about accessing the templates, contact the LeBow Design team.
LeBow Design Team
lebowdesign@drexel.eduOn the page: Brand Identity | Design System | AI Usage | Monitor Requests | Template Library | FAQs
LeBow Brand Identity
At Drexel University’s LeBow College of Business, our brand reflects what sets us apart: experience-based business education, industry-aligned learning and a global community that help students advance their careers and achieve meaningful results.
Our brand identity brings this story to life through consistent messaging, visual design and authentic storytelling. Every communication should reinforce the value of a LeBow education, our connections with industry and the real-world outcomes that help our students GET AHEAD.
Our Main Value Proposition:
Students GRADUATE AHEAD with a competitive advantage.
One Brand, One Community
Maintaining a consistent brand identity is a shared responsibility. Every piece of communication, from presentations and promotional materials to digital advertising and event signage, helps shape how people experience LeBow. By using approved brand assets and following our guidelines, we strengthen recognition and protect the integrity of our brand.
Explore Our Brand Resources
- LeBow Brand Asset Library: Access approved logos, photography and other brand resources.
- LeBow Brand Identity Guidelines (PDF): Review detailed standards for messaging, logos, typography, colors, photography, video and co-branding.
- Design Request Form: If you need design support for an upcoming event or project, submit a request to the LeBow Design Team using this form.
Drexel LeBow Design System
LeBow’s visual identity builds on Drexel University’s institutional brand while expressing the College’s distinctive character. Our design system brings together approved logos, typography, colors, photography and graphic elements to create a recognizable, cohesive experience across print and digital communications.
Use approved brand assets and follow both LeBow’s and Drexel University’s identity standards when creating materials for the College. Logos must be used as provided and should never be recreated or altered.
- Logos
Use approved LeBow and Drexel identity artwork appropriate to your application. The primary LeBow logotype is the standard for web use. Swag logos are reserved for promotional merchandise and should not be used in general communications or signage.
- Typography
LeBow’s primary typefaces are Miller and Futura. Use the approved typeface and variations appropriate to your application, including Futura PT for web.
- Color
Drexel blue (#07294D) and gold (#FFC600) form the foundation of LeBow’s color palette. Secondary colors may be used selectively alongside the primary palette.
- Photography and video
Prioritize authentic people, experiences and environments that reflect the LeBow community. Choose visuals intentionally to support the message, audience and intended channel.
- Co-branding
When working with external partners, maintain a clear brand hierarchy and a cohesive visual identity. Respect partner brand standards while ensuring LeBow remains recognizable.
For detailed specifications and examples, consult the LeBow Brand Identity Guidelines and Drexel University’s Identity Guidelines for university-wide identity requirements.
Visit the LeBow Brand Asset Library for approved logos, photography and other available assets.
AI Usage
Generative AI tools may support the development of marketing content and creative assets, but their use must align with Drexel University and LeBow’s brand standards, voice and values. AI should enhance human creativity and efficiency — not replace professional judgment, subject-matter expertise or authentic storytelling.
When creating branded materials, use approved assets from the LeBow Brand Asset Library and templates from the Adobe Express Template Library.
For additional guidance, review Drexel University’s AI policies.
Monitor Requests
LeBow’s lobby display monitors in Gerri C. LeBow Hall provide a way to share College events, announcements and student information.
To submit a preformatted message, review the monitor specifications and submission requirements. If you need a custom-designed message, contact the LeBow Design team at lebowdesign@drexel.edu.
Template Library
Create materials that reflect the LeBow brand using approved templates. The Adobe Express Template Library offers branded starting points for common promotional needs, including flyers, monitor screens and social media graphics.
Using approved templates helps maintain a consistent visual identity while making it easier to create materials for your department or program. You can log-in to the Adobe Express Template Library by using your Drexel credentials.
Frequently Asked Questions About LeBow's Brand Identity
- Where can I find LeBow logos, photography and other brand assets?
Visit the LeBow Brand Asset Library to access approved brand resources. Use official artwork as provided, and do not recreate or alter logos.
- Where can I find the full brand guidelines?
The LeBow Brand Identity Guidelines PDF provides detailed standards for messaging, logos, typography, color, photography, video, AI usage and co-branding.
- Can I use a different logo for merchandise?
AI may be used as a supplemental resource for inspiration and exploration, but it is not recommended for producing final designs or images intended to represent LeBow’s visual identity. Use approved brand assets and templates and follow Drexel University’s AI policies.
- Can I create my own branded materials?
Use approved assets and templates whenever possible and follow LeBow and Drexel identity standards. If you are unsure how to apply the brand or need help with a design, contact the LeBow Design team at lebowdesign@drexel.edu.
- How do I request a custom-designed monitor message or other design support?
For a custom monitor message, contact lebowdesign@drexel.edu. For other design needs, use the College’s Design Request Form.
- Who should I contact with questions about the LeBow brand?
For questions about brand standards, logos, templates or visual design, contact the LeBow Design team at lebowdesign@drexel.edu. For broader brand and marketing questions, email lebowmarcomm@drexel.edu.