2021 Marketing Crisis Challenge with Saxbys


Online event

The Dornsife Office for Experiential Learning will partner with Saxbys to offer the 2021 Marketing Crisis Challenge for LeBow graduate students.

What is the Marketing Crisis Challenge?

Drexel LeBow’s Marketing Crisis Challenge is a one-day competition that brings together teams of graduate students to come up with insightful marketing strategies in response to a crisis facing a company.

In preparation for the challenge, graduate students will form teams of five to seven individuals. Groups will be tasked with crafting a response to a marketing-related crisis facing a company. During the event, students will research the industry and apply what they’ve learned from their program coursework to create and present a recommended crisis management plan.

At the conclusion of the event, teams present their recommendations to a panel of industry and faculty judges.

Participant Eligibility

To be eligible to participate, team members must be currently enrolled in a Drexel LeBow graduate program.

Please register by February 26 and contact Jane Kuntz (jtk92@drexel.edu) if you would like to form a team prior to the competition. Otherwise, students will be assigned to teams.

This event will be held on Zoom. Link will be provided upon registration.

Who should attend?

Audience

  • Students
    • Current Students

Programs

  • Graduate
    • MBA
      • Drexel LeBow MBA
    • Masters
      • MS in Marketing

Disciplines

  • Marketing
Saxbys