Marketing

Students talk in small group environment

Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, develop advertising and promotional campaigns, implement methods of distribution and manage ongoing customer relationships.

Career opportunities abound in all types of organizations, including manufacturing firms, wholesaling companies, retail stores, service organizations, banking and financial institutions, law and accounting firms, hospitals, colleges and universities, museums, chambers of commerce, professional sports teams, government agencies, charitable foundations, churches, and countless other settings. Any organization that seeks to reach a particular audience or consumer group needs the skills of marketers.

Nationally Ranked Program

Our undergraduate marketing program has been ranked 20th in the nation in the area of marketing management by BusinessWeek.

Degrees

Marketing is offered as a major for undergraduate BS/BA students, a concentration for MBA students, an MS degree and a specialty within the PhD in Business program.

Marketing News

Associate Professor of Marketing Daniel Korschun discusses what drives customer loyalty to grocery stores and key concepts in his book, “We are Market Basket.”

Events, Seminars and Dissertations

May
20

The role of price in consumers’ decision to purchase a product has remained an important area of research.

Gerri C. LeBow Hall
501
3220 Market Street
Philadelphia, PA 19104
May
29

Using deep learning and natural language processing technologies, many e-merchants nowadays start offering artificially intelligent virtual assistant on their website or through mobile applications to

Gerri C. LeBow Hall
501
3220 Market Street
Philadelphia, PA 19104
Oct
29

Course 1: Introduction to Marketing Theory, Brand Building and Wordpress Website Management (4 sessions)

Gerri C. LeBow Hall
TBD
3220 Market Street
Philadelphia, PA 19104
Oct
29

Six-month certificate program to develop and deploy successful digital marketing strategies.

Gerri C. LeBow Hall
3220 Market Street
Philadelphia, PA 19104