Marketing

Students talk in small group environment

Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, develop advertising and promotional campaigns, implement methods of distribution and manage ongoing customer relationships.

Career opportunities abound in all types of organizations, including manufacturing firms, wholesaling companies, retail stores, service organizations, banking and financial institutions, law and accounting firms, hospitals, colleges and universities, museums, chambers of commerce, professional sports teams, government agencies, charitable foundations, churches, and countless other settings. Any organization that seeks to reach a particular audience or consumer group needs the skills of marketers.

Nationally Ranked Program

Our undergraduate marketing program has been ranked 20th in the nation in the area of marketing management by BusinessWeek.

Degrees

Marketing is offered as a major for undergraduate BS/BA students, a concentration for MBA students, an MS degree and a specialty within the PhD in Business program.

Marketing News

Events, Seminars and Dissertations

Jan
22

Join this information session to learn about the summer 2020 MGMT 380 International Business Consulting course to Paris, France!

Gerri C. LeBow Hall
722
3220 Market Street
Philadelphia, PA 19104
Jan
30

Join this information session to learn about the summer 2020 MGMT 380 International Business Consulting course to Paris, France!

Gerri C. LeBow Hall
409
3220 Market Street
Philadelphia, PA 19104
Jan
31

Interactive workshop focusing on understanding and mastering the Case Interview. Presented by Michael Reilly, Managing Director of Accenture.

Gerri C. LeBow Hall
409
3220 Market Street
Philadelphia, PA 19104
Feb
07

Drexel University Second Annual Women in the Sport Industry Symposium Presented by Drexel University Sport Management & Drexel Sport Management Council.

Gerri C. LeBow Hall
DiPiero Grand Meeting Room and Rose Terrace
220
3220 Market Street
Philadelphia, PA 19104