Marketing

Students talk in small group environment

Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, develop advertising and promotional campaigns, implement methods of distribution and manage ongoing customer relationships.

Career opportunities abound in all types of organizations, including manufacturing firms, wholesaling companies, retail stores, service organizations, banking and financial institutions, law and accounting firms, hospitals, colleges and universities, museums, chambers of commerce, professional sports teams, government agencies, charitable foundations, churches, and countless other settings. Any organization that seeks to reach a particular audience or consumer group needs the skills of marketers.

Nationally Ranked Program

Our undergraduate marketing program has been ranked 20th in the nation in the area of marketing management by BusinessWeek.

Degrees

Marketing is offered as a major for undergraduate BS/BA students, a concentration for MBA students, an MS degree and a specialty within the PhD in Business program.

Marketing News

Events, Seminars and Dissertations

Oct
28

Course 1: Modern Day Branding & Marketing Theory (4 sessions)

Oct
28

Six-course certificate program to develop and deploy successful digital marketing strategies.

Nov
05

Attention undergraduate students! Enjoy your coffee while networking with CEO’s and industry leaders around the Philadelphia area and beyond.

Nov
19

Attention undergraduate students! Enjoy your coffee while networking with CEO’s and industry leaders around the Philadelphia area and beyond.