Marketing

Students talk in small group environment

Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, develop advertising and promotional campaigns, implement methods of distribution and manage ongoing customer relationships.

Career opportunities abound in all types of organizations, including manufacturing firms, wholesaling companies, retail stores, service organizations, banking and financial institutions, law and accounting firms, hospitals, colleges and universities, museums, chambers of commerce, professional sports teams, government agencies, charitable foundations, churches, and countless other settings. Any organization that seeks to reach a particular audience or consumer group needs the skills of marketers.

Nationally Ranked Program

Our undergraduate marketing program has been ranked 20th in the nation in the area of marketing management by BusinessWeek.

Degrees

Marketing is offered as a major for undergraduate BS/BA students, a concentration for MBA students, an MS degree and a specialty within the PhD in Business program.

Marketing News

Events, Seminars and Dissertations

Apr
06

Join this information session to learn about the summer 2020 INTB 790 International Residency course to Dublin and Belfast!

Apr
07

Join this information session to learn about the summer 2020 INTB 790 International Residency course to Dublin and Belfast!

Apr
14

Join this information session to learn about the summer 2020 MGMT 380 International Business Consulting course to Paris, France!

Apr
15

Join this information session to learn about the summer 2020 MGMT 380 International Business Consulting course to Paris, France!