Marketing

Students talk in small group environment

Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, develop advertising and promotional campaigns, implement methods of distribution and manage ongoing customer relationships.

Career opportunities abound in all types of organizations, including manufacturing firms, wholesaling companies, retail stores, service organizations, banking and financial institutions, law and accounting firms, hospitals, colleges and universities, museums, chambers of commerce, professional sports teams, government agencies, charitable foundations, churches, and countless other settings. Any organization that seeks to reach a particular audience or consumer group needs the skills of marketers.

Nationally Ranked Program

Our undergraduate marketing program has been ranked 20th in the nation in the area of marketing management by BusinessWeek.

Degrees

Marketing is offered as a major for undergraduate BS/BA students, a concentration for MBA students, an MS degree and a specialty within the PhD in Business program.

Marketing News

Events, Seminars and Dissertations

Nov
20

Drexel students and co-ops are looking for alumni in the marketing (or a related) field with valuable advice to share. If you fit the bill of the student or alumnus(a), join us for this speed-networking style event.

Gerri C. LeBow Hall
220 "DiPiero Grand Meeting Room"
3220 Market Street
Philadelphia, PA 19104
Nov
21

Join Drexel LeBow’s Accounting Department and the Office of Engagement and Alumni Relations for a 2-hour ethics CPE session followed by a reception.

Gerri C. LeBow Hall
408
3220 Market Street
Philadelphia, PA 19104
Nov
25

Please come join the Graduate Business Analytics Club’s workshop: Marketing Analytics in Practice.

Gerri C. LeBow Hall
409
3220 Market Street
Philadelphia, PA 19104
Jan
07

Course 2: Content Marketing & Automation (4 sessions)

Gerri C. LeBow Hall
TBD
3220 Market Street
Philadelphia, PA 19104