Marketing

Students talk in small group environment

Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, develop advertising and promotional campaigns, implement methods of distribution and manage ongoing customer relationships.

Career opportunities abound in all types of organizations, including manufacturing firms, wholesaling companies, retail stores, service organizations, banking and financial institutions, law and accounting firms, hospitals, colleges and universities, museums, chambers of commerce, professional sports teams, government agencies, charitable foundations, churches, and countless other settings. Any organization that seeks to reach a particular audience or consumer group needs the skills of marketers.

Nationally Ranked Program

Our undergraduate marketing program has been ranked 20th in the nation in the area of marketing management by BusinessWeek.

Degrees

Marketing is offered as a major for undergraduate BS/BA students, a concentration for MBA students, an MS degree and a specialty within the PhD in Business program.

Marketing News

Events, Seminars and Dissertations

Jan
28

Grab your coffee, head to Instagram and learn more about LeBow’s prestigious faculty.

Feb
04

Grab your coffee, head to Instagram and learn more about LeBow’s prestigious faculty.

Feb
08

Join MBA Career Services as they share insights on how to conduct a strategic and successful internship search.

Feb
09

SUEZ Water Technology and Solutions is the leader in the industrial water market. Find out more about the Graduate Rotational Program and other opportunities.