Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, develop advertising and promotional campaigns, implement methods of distribution and manage ongoing customer relationships.
Career opportunities abound in all types of organizations, including manufacturing firms, wholesaling companies, retail stores, service organizations, banking and financial institutions, law and accounting firms, hospitals, colleges and universities, museums, chambers of commerce, professional sports teams, government agencies, charitable foundations, churches, and countless other settings. Any organization that seeks to reach a particular audience or consumer group needs the skills of marketers.
Nationally Ranked Program
Our undergraduate marketing program has been ranked 20th in the nation in the area of marketing management by BusinessWeek.
Events, Seminars and Dissertations
Course 4: Digital Paid Media (Search, Social, Display PPC) (4 sessions)
Provides students an experiential learning opportunity to understand the impact of fraudulent financial reporting and the value & relevance of internal controls
A one-day event that brings together teams of grad students to come up with insightful marketing plans in response to a real-world controversial crisis.
Nathan Fong is an Assistant Professor of Marketing at the Rutgers School of Business.