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Gil Peleg

Assistant Clinical Professor



Gil is an Assistant Clinical Professor of Marketing who strives to impact the world through teaching and research.

Gil’s teaching philosophy extends beyond the classroom, emphasizing the importance of real-world applications and experiential learning. Having managed a business and led a prosocial task force, Gil integrates practical examples into the curriculum, fostering an engaging and inclusive educational experience for students. Notable initiatives include guiding students in international innovation competitions and spearheading hands-on projects for small businesses and nonprofits. In the past decade, Gil developed several courses in marketing and management for nonprofits and focuses nowadays on developing and integrating social impact measurements in nonprofits. Gil’s teaching achievements, including an Excellent Teacher award at the Hebrew University and a Teaching Innovation award at Yeshiva University, underscore his dedication to scholarly pursuits. He also promotes a Safe Space policy where students can feel comfortable in their own skin and be whatever they are.

In the realm of research, Gil’s focus on prosocial behavior, particularly in the nonprofit sector, highlights a commitment to advancing knowledge and contributing valuable insights to the academic community. His research projects, presented at esteemed conferences, indicate a comprehensive and forward-thinking approach to understanding societal dynamics.

Beyond academia, his practical experience managing a motel and leading a tourism association provides a unique perspective, enriching his ability to bridge theory and practice. He also led a task force providing services to the LGBTQIA+ community and their families and volunteered at the Israeli Gay Youth Organization working with gay youth.

Areas of Expertise

  • Marketing and Society/Ethics
  • Marketing Research
  • Non-Profit Marketing
  • Marketing

Selected Works


Fleischer, Aliza, Gil, Peleg, and Rivlin (Byk), Judith, The Impact of Changes in Household Vacation Expenditures on the Travel and Hospitality Industries. Tourism Management 32 (Aug 2010):815-821.


Friedmann, Enav, Gutman, Gal, Gil, Peleg, and Reggev, Niv, COVID-19 stress and the performance of gender counter-stereotypical behavior (GCSB): market opportunities from an overlooked segment during the pandemic, NA - Advances in Consumer Research Jun 2019.

Gil, Peleg, Shapira, Daniel, and Lowengart, Oded, Evaluation of Pro-social Behavior and Sacrifice Signaling, The 80th Annual Meeting of the Academy of Management Jul 2020. (Jul 2020):

Gil, Peleg, Gutman, Gal, Sidi-Weiss, Merav, and Lowengart, Oded, Crossing the Funding Barrier: Fundraising Along with Social Organizations Lifetime Cycle, AMA Summer Academic Conference Aug 2019. (Aug 2019):


PhD Marketing-Ben-Gurion University Israel 2019
MS Agricultural Economics-Hebrew University Israel 2010