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Dr. Adam Sanjurjo, University of Alicante

Dr. Adam Sanjurjo, University of Alicante


Gerri C. LeBow Hall
3220 Market Street
Rm. 209
Philadelphia, PA 19104
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Abstract
I introduce a simple model of memory load in multiple attribute search and prove which types of search behavior require the least amount of memory load. The model is easily implementable and tracks choice error rates in the lab. The results on minimum memory load search can be used to explain a variety of empirical patterns, and have important implications for modeling search behavior and performing choice welfare analysis.

Who should attend?

Audience

  • PhD

Disciplines

  • Economics