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Dr. Andrea Bonezzi, New York University

Dr. Andrea Bonezzi, New York University

Gerri C. LeBow Hall
3220 Market Street
Philadelphia, PA 19104
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He studies consumer judgment and decision-making, and is currently focused on understanding (1) how consumers’ goals and mindsets influence their choices and behaviors, (2) how marketing reward and incentive systems influence consumers’ choices, attitudes and loyalty, and (3) how psychological drives influence word-of-mouth and social transmission of information. Professor Bonezzi’s research has been published in leading marketing journals such as the Journal of Marketing Research, Psychological Science, and the Journal of Consumer Psychology.

Who should attend?


  • Faculty
  • PhD


  • Doctorate


  • Decision Sciences and MIS
  • General Business
  • Management
  • Marketing

This event is part of the Marketing Seminar Series series.