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Dr. Ryan Dew, The Wharton School, University of Pennsylvania

Dr. Ryan Dew, The Wharton School, University of Pennsylvania


Gerri C. LeBow Hall
3220 Market Street
Rm. 722
Philadelphia, PA 19104
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Ryan Dew studies how modern statistical and computational methods can enhance the capacity of marketing managers to make data-driven decisions. His particular interests are in topics in marketing analytics, customer relationship management, and preference measurement, with a focus on understanding the dynamics in consumer purchasing patterns. He is also interested in incorporating visual and textual data into marketing models, with a specific interest in understanding the interplay between the stated and visual identities of brands, and in bringing big data to bear on firms’ design decisions.

Who should attend?

Audience

  • Faculty
  • PhD

Programs

  • Doctorate

Disciplines

  • Marketing