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The Eye of the Beholder: Creating and Managing Firm Reputation and Celebrity featuring Violina Rindova, Ph.D.

The Eye of the Beholder: Creating and Managing Firm Reputation and Celebrity featuring Violina Rindova, Ph.D.


Gerri C. LeBow Hall
3220 Market Street
Rm. 406
Philadelphia, PA 19104
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Violina Rindova, Ph.D., Professor of Management at the University of Texas at Austin’s McCombs School of Business, will discuss how companies develop intangible assets and manage perceptions of value.

Friday, October 25, 2013
Discussion: 10:00 a.m. - 11:30 a.m.
Gerri C. LeBow Hall, Room 406
3220 Market Street
Philadelphia, PA 19104

Violina Rindova is the Ralph B. Thomas Professor in Business in the Department of Management. She received her Ph.D. from New York University. Dr. Rindova’s research focuses on strategy, firm culture, value creation and reputation, especially in the context of emerging markets. This event is sponsored by the Center for Corporate Reputation Management.

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Disciplines

  • Marketing