Brian Weiss

Brian Weiss brings over 20 years of strategic marketing leadership to the Marketing Advisory Board at Drexel University’s LeBow College of Business. As Vice President of Marketing at Litco LSO, a private-equity-backed legal services organization consolidating leading plaintiff law firms across the United States and Canada, Brian builds the marketing infrastructure driving case acquisition performance across a rapidly expanding multi-brand portfolio.

In this role, Brian develops distinct marketing strategies, messaging frameworks, and channel strategies for a wide variety of portfolio firms. His work spans the full acquisition mix, from paid search and Generative Engine Optimization to broadcast media, community sponsorships, and referral programs, all measured against a rigorous leads-to-signed-cases performance model. He also plays a central role in the platform’s M&A strategy, building marketing plans for newly acquired firms and delivering portfolio-wide performance visibility to PE board stakeholders.

Throughout his career, Brian has generated multimillion-dollar revenue growth across financial services, insurance, manufacturing, telecommunications, and legal services. His expertise spans the full spectrum of modern marketing, from data-driven demand generation and marketing technology to omni-channel strategy and brand development.

Beyond his corporate achievements, Brian demonstrates a deep commitment to community service as an elected Councilman for the Borough of Phoenixville, where he champions community building, sustainability, and fiscally responsible governance.

Brian earned his MBA from Villanova University and holds a Bachelor of Science in Small Business, Entrepreneurship from Indiana University of Pennsylvania. He is an active member of the Association of National Advertisers, reflecting his ongoing engagement with the broader marketing community.

Through his service on the Marketing Advisory Board, Brian is eager to bridge the gap between academic theory and industry practice, sharing real-world insights from the fast-evolving intersection of AI-driven marketing, multi-brand portfolio strategy, and consumer decision-making that will enhance curriculum development, support student learning experiences, and advance the department’s research initiatives.