VP of Strategy and Analytics
Major League Soccer
Charlie Shin is an experienced sports executive with more than 20 years of experience in customer strategy and marketing. He joined Major League Soccer in 2006 and currently serves as VP of Strategy & Analytics. In this role, he oversees the enterprise data strategy and supports the development of league-wide strategic business and analytic initiatives. Prior to his role at Major League Soccer, Charlie was a senior business consultant for IBM business consulting services and PwC consulting for more than six years. He managed various projects involving customer strategy, go-to-market strategy, business analytics, customer segmentation and new business model development.