Cheldin Barlatt Rumer

Cheldin Barlatt Rumer is the CEO and Executive Producer of THIS IS IT NETWORK™. This global, female- and minority-owned digital streaming platform connects remarkable women to inspiring stories while amplifying brands through educational entertainment. Under her leadership, the network has garnered national recognition for its bold, community-centered content, producing over 40 digital talk shows and hosting 22 annual events that celebrate and uplift a global audience of women leaders, executives, and entrepreneurs. The platform is available on iOS, Android, Apple TV, Android TV, Fire TV, and Roku.

With over two decades of experience at the intersection of media, storytelling, and marketing strategy, Cheldin has created a dynamic digital platform where diverse voices are heard, seen, and celebrated. Her unmatched energy and deep industry expertise shine through every segment, blog, and broadcast, intentionally catering to the multifaceted lives of her audience, both personally and professionally.

Cheldin is also the creator of SCREAM YOUR DREAM™, an empowering personal branding curriculum turned nonprofit foundation. Through workshops, keynotes, online courses, and live events, she teaches professionals, entrepreneurs, and students how to define, develop, and deliver their unique personal brands. Her mission is to help individuals show up authentically, share their stories with confidence, and transform their ideas into meaningful impact.

An immigrant from Sierra Leone, a former Division I athlete, adjunct professor, personal branding expert, and proud mother of two, Cheldin brings every chapter of her lived experience into her work. She is driven by an unapologetic ambition to empower others to stop whispering their wishes but instead SCREAM THEIR DREAMS.

Her book SCREAM YOUR DREAM™ – 66 Lessons to Build Your Personal Brand, debuted at #1 on Amazon’s Hot New Release list and reflects her unwavering commitment to helping others grow with clarity, confidence, and intention.