Connor Jackson is an MBA student at the LeBow College of Business. As a recent graduate of Graphic Design from Drexel, Connor is interested in the intersection of brand design, business strategy, and social impact. In his talk, Connor highlights the untapped potential of scent marketing to form emotional bonds with consumers. By harnessing the power of olfactory branding, businesses can differentiate themselves and create memorable brand experiences. From cultural considerations to gender inclusivity, scent marketing offers vast opportunities for exploration and innovation. connormjackson.com. connorjackson.com