Vice President, Global Merchandising Men’s Apparel, Accessories, Collaborations, Collections, & Footwear
Levi Strauss & Co.
With her background in managing retail and brand merchandising, Dawn Vitale understands the importance of an authentic connection between global brand and consumer, strong and inclusive leadership, and how being a change agent and creative decision-maker can ensure long-term success to the business. Her passion and curiosity for “what’s next” and insights into catering to a globally diverse consumer are channeled into revenue-driven strategic initiatives that have had a lasting impact on both brand and business.
Dawn is currently the vice president of global merchandising at Levi Strauss & Co. (LS&Co.) Before joining LS&Co., Dawn worked as vice president of Tommy Jeans and Head of Merchandising for Calvin Klein Jeans for PVH based in Amsterdam, the Netherlands. Dawn received her B.S. in fashion design & merchandising from Drexel University, in Philadelphia. After graduation, she moved to San Francisco joining the retail merchandising training program for Gap Inc where she spent the better part of 9 years managing multiple categories in a vertical retail landscape.