Senior Vice President & General Manager of Global Channels and Platform Go To Market, SAP SE
SAP
Diane Fanelli is the senior vice president and general manager for global channels and platform to market for SAP. She leads partner and business organizations like OEM, Channel Strategy, Developer Relation, and start-up teams to support SAP’s future growth plans as well as strategic operations across the platform, including Field Enablement, Commercialization, Pricing, Product Marketing, and Communications. Her overarching mandate is to drive scale and ensure consistency across SAP’s biggest business units including Analytics, HANA Cloud Platform, and Database & Data Management.
As a customer advocate and a strategic leader, she has a track-record of inspiring, motivating and driving diverse teams to develop competitive and innovative go-to-market strategies while achieving increases in revenue and market value as well as profitable growth and operational excellence.
During her 24 years at SAP, Diane served in a number of senior leadership roles, most recently as COO of Platform Solutions and Senior Vice President of Global Presales & Solutions, showcasing SAP’s innovations in the early stages of account engagement and streamlining the flow of innovation from SAP development to sales teams and customers. She also acted as chief operations officer for the Database & Technology organization, playing an instrumental role in constructing the new business framework, integrating the major acquisition of Sybase, and operationalizing resources to ensure an effective and profitable go-to-market model.
Prior to assuming global roles, Diane was Regional Vice President of Industries for SAP North America, where she devised and implemented the vertical go-to-market strategy to build out SAP leadership in mature industries and expand strategic growth industries and segments. She held a similar role for SAP Asia, and a key part of her success stemmed from her keen ability to understand the cultural, ethnic and economic diversity across the Asia Pacific region.
In addition to her business and leadership responsibilities, Diane is the Global Customer Operations executive sponsor on Diversity and executive sponsor of the SAP Veterans to Work program. Before joining SAP, Diane served in senior executive roles with Pincus Bros Inc. and Laventhol & Horwath. She holds a Bachelor of Science degree from Drexel University.