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Jimy Baynum

Global Sales & Marketing Director, eCommerce

Essity Professional Hygiene Business

Jimy Baynum

Jimy Baynum serves as the Global Sales & Marketing Director, eCommerce for Essity Professional Hygiene Business.

International business executive with over 25+ years’ experience leading B2B businesses across North America and Europe. Extensive sales, marketing, business development, finance, distribution and category management knowledge working in the janitorial supply, foodservice, consumer, club, office and eCommerce channels driving profitable growth. M.B.A. and B.A. degrees.

Joined Essity/SCA in 2014 and is currently responsible for implementation of eCommerce strategy to establish Essity Professional Hygiene as the industry leader in the evolving B2B pure player & marketplace channels in Europe and North America.

In his prior role as Business Development Manager-North America he was responsible for launching Tork™ EasyCube, the first to market Intelligent Facility Cleaning System featuring Internet of Things (IoT) technology.

Prior to Essity/SCA worked 17 years for Georgia-Pacific in multiple positions supporting the GP Professional, Consumer and Buildings Products Divisions. Former officer in the United States Army.