Currently holds the position of CHIEF EXECUTIVE OFFICER at AGROFRESH SOLUTIONS, INC. (NASDAQ AGFS) a global leader in Food Waste Prevention and Fruit Quality preservation. Member of the Board of Directors, he is responsible for the strategic direction of the company and executing it accordingly.
Prior to holding the position of Chief Executive Officer at AgroFresh Solutions, he held the role of CHIEF OPERATING OFFICER at PURECIRCLE LIMITED (LON PURE), from 2008 until
2016. PureCircle Limited is the world’s largest producer and marketer of high purity Stevia, where he applied his long experience in sweetener and consumer products to natural zero calorie sweetener, Stevia. During his tenure at PureCircle, he established sales, marketing, product application, agriculture development and operational disciplines, as well as built a first class management team to support the company’s growth and lead the expansion of the Stevia market worldwide.
Previous to PureCircle, from 2005-2008 he held the position of VICE PRESIDENT - SALES & MARKETING for Tate & Lyle (LON TATE) SPLENDA® Sucralose Division, promoting adoption of U.S. leading sweetener at the time, across leading food and beverage Brands around the world.
From 2004-2005, Jordi held the position of VICE PRESIDENT - SALES & MARKETING for WISE FOODS INC., a leading East Coast manufacturer and distributor of salty snacks which strategic approach helped build a value-added strategy based on ethnic marketing, core Brand focus and distributor integrated programs.
From 2000-2003, he held the position of VICE PRESIDENT - “MARKETING/BUSINESS DEVELOPMENT AMERICAS” for the Chupa Chups Group based in Atlanta, Georgia. His responsibilities included North American Marketing strategy in the U.S., Canada and Mexico and managed new strategic alliance with M&M Mars. He originally joined Chupa Chups in October, 1996 as AREA MARKETING DIRECTOR.
From 1991-1996, he held the position of MARKETING MANAGER for Trident Sugar Free for Warner Lambert Co., and his earlier experiences include IBM Singapore, Henkel and the Indo International Group in Miami, Florida.
Native of Barcelona, Jordi speaks five languages and has an MBA by ESADE Business School and PMD by IESE business schools. Chosen “2001 Marketer of the Next Generation” by Brandweek Magazine.