Global Chief Marketing Officer
Xebia
Keith Landis is a results-driven global marketing executive with over 20 years of experience at the intersection of brand, culture, and data. Specializing in IT Services and Business Consulting, he has a proven track record of driving business transformation and sustainable growth through innovative marketing strategies.
In May 2023, Keith joined Xebia as Global Chief Marketing Officer, overseeing all facets of marketing and communications — from brand development to demand generation. During his tenure, Keith successfully unified 18 brands under a single cohesive identity, launched a forward-thinking AI-first positioning, and reimagined the company’s digital presence. Xebia is a leading global provider of technology consulting, software engineering, and training, with expertise in Applied & GenAI, Intelligent Automation, Data & Cloud Modernization, and Digital Product & Platform Development.
Before joining Xebia, Keith served as CMO at Persistent Systems, where he led a comprehensive marketing transformation that helped the company double its revenue to $1B and deliver a 720% return for shareholders. Persistent was also recognized as the fastest-growing Indian IT brand in 2022 by Brand Finance. Earlier in his career, Keith held senior marketing roles at IBM, PwC Consulting, and Conduent, honing his expertise in business strategy, global marketing, account-based marketing, and digital transformation across diverse industries. Outside of work, Keith enjoys quality family time, exploring music, traveling, and discovering new culinary experiences.