Matthew A. Kaness

Matthew A. Kaness is the CEO of GoodwillFinds, the new social enterprise and ecommerce marketplace that extends Goodwill’s mission of creating social impact through the power of work. Kaness is a seasoned retail veteran with nearly twenty years of experience leading some of the most innovative and well-loved brands in the direct-to-consumer, digital commerce and fashion retail industries, including Walmart eCommerce, URBN (Urban Outfitters, Anthropologie, Free People + Nuuly), ModCloth and Afterpay.

Over his career, Kaness has spearheaded innovations that have catapulted brands to the next level, including overseeing the transformation of ModCloth from a pure-play fashion e-tailer to a digitally-native, omni-channel brand, resulting in acquisition by Walmart, as well as leading the strategic development of the eCommerce channel at URBN to $1B in revenue, and advising Afterpay through its successful entry into the U.S. market.

Under Kaness’ leadership, GoodwillFinds launched in October 2022 and quickly expanded from supporting four Goodwill regions on the platform to now 14—representing more than 500 stores across the country—while growing GMV to over $25MM in year one and introducing the Goodwill brand and mission story to millions of online shoppers.