Advanced Analytics Lead
Twitter, NYC
Greywoode has more than 12 years of experience in marketing effectiveness and research, working for both global media agencies and specialist consultancies in this space. His work spans a wide range of brands, products, markets and sectors, and has helped the some of the world’s biggest advertisers understand the performance of their activities and optimize their future deployments.
While the more established statistical, quantitative and qualitative research approaches have informed the early part of his career, Greywoode has more recently specialized in digital and social channel measurement, using advanced modeling and attribution techniques, among others. He currently leads the Advanced Analytics group for Twitter out the New York office.