Vice President of AI Product Marketing
SAP
Sanjay Jethva is a technology marketing leader with deep experience translating complex innovation into strategies and stories that connect with businesses and customers. He currently leads product marketing for Business AI at SAP, helping shape how organizations understand and adopt AI to transform business processes, decision-making and outcomes.
His work at SAP focuses on the emerging possibilities of enterprise AI—moving beyond stand-alone productivity tools to AI grounded in the data, processes and systems that run organizations. He brings to that work extensive experience at some of the world’s most influential technology companies, including Meta and Microsoft.
Throughout his career, Jethva has worked at the intersection of technology, product strategy and customer needs, with a particular passion for bringing clarity to complex and rapidly changing ideas. He is equally energized by building strong teams, developing talent and finding strategic direction in moments of ambiguity.
His perspective offers leaders a timely look at what AI transformation means not simply for technology—but for the way organizations operate, compete and lead.