Dr. Tom Meyvis, New York University
This event is part of the Marketing Seminar Series series.
Location:Gerri C. LeBow Hall
3220 Market Street
Philadelphia, PA 19104
Tom Meyvis is a Professor of Marketing and Peter Drucker Faculty Fellow at the Stern School of Business, New York University. He received his Ph.D. in Marketing from the University of Florida and his Licentiaat in Experimental Psychology from the Catholic University of Leuven, Belgium. His research and teaching interests focus on consumer behavior, specifically consumer decision making and strategies to increase consumer enjoyment. His research has been published in leading journals, including the Journal of Consumer Research, Journal of Marketing Research, Psychological Science, and Organizational Behavior and Human Decision Processes.