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Women in Sport: Calling the Shots & Leading the Way Conference

Gerri C. LeBow Hall
DiPiero Grand Meeting Room and Rose Terrace
3220 Market Street
Rm. 220/221
Philadelphia, PA 19104
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Type of Dress: Business/Business Casual


Everywhere you look in the sport industry, women leaders are an essential part of the workplace, whether they are working for players’ associations or as player agents; behind the camera making programming decisions or standing in front of the camera and offering commentary; running charities or running marathons; and creating the vision for where sport is going or communicating that vision to sponsors and consumers. This conference is designed to bring girls and women interested in sport careers, along with men supportive of women’s sport and women working in the industry, together to talk about their shared passion for sport and moving forward together.


9:30 to 10:00am: Registration
GHall 221

10:00am to 10:15am: Welcome & Introductions
GHall 220

Dr. Joel Maxcy, Department Head, Sport Management
Dr. Ellen J. Staurowsky, Professor, Sport Management

10:15am to 10:50am: Women Sport Management Majors: How We Got Here & Where We’re Going
GHall 220

Libby Baeza, SMT & Finance ’21 & varsity soccer
Holly Bridgman, SMT ’22 & varsity softball
Kyra Chua, Nanyang Technological University (Singapore) (SMT Winter & Spring Quarter 2018)
TiAna Jones, SMT ’18
Jenny White, SMT ’19
Carola Mattei, SMT ‘20

Moderators: Kate Edwards, SMT ’19 and Olivia Ortiz Ortiz ‘22

11:00am to 11:50am: Breakout Sessions

Communications & Media
GHall 408

Elizabeth Devita, Director, Communications, Arena Football League
Lauren Ferrett, Director of Strategic Communications, Temple Athletics
Alexandra Gomez, SMTG ’17, Ad Sales Designer, SportsNet New York
Arin Segal, EAM’16, Solutions Consultant, Associate at Conviva
Renee Washington, Senior On-Air Talent/Producer, Nat’l Lacrosse League
Moderator: Bella DiSilvestro, SMT ‘22

Marketing & Events
GHall 406

Laurelle Holley, SMT ’16, Marketing & Events Manager, US Squash
Britt Kleine, SMTG ’14, Vice President, Sales & Operations, City Fitness
Sarah Napoli, SMTG ’14, Adjunct Professor, Drexel Sport Management; (formerly with the Philadelphia Phillies)
Molly Sweeney, SMT ’13, MBA ’15, Project Manager, Marketing by TKE
Emily Tome, SMT ’17, Fan Engagement Specialist, NBC Sports Philadelphia
Layne Werner, General Manager, Dragon Sports Property
Moderators: Sabrina Sacco SMT ’20 and Victoria Louca SMT ‘19

Sport Non-Profits
GHall 208

Ainslie Rhoads, SMT ’16, Marketing Manager & Director of Sports Challenge Recruiting, Strive: How You Lead Matters
Jade Richardson, SMTG ’16, Founder, Totally Screwed Up, Inc.
Stephanie Vogel, Director, Citizen Diplomacy International
Kamille Watson, SMTG ’19, Manager of Facilities Development, Oak View Group; Donor Relations Specialist, The Malcolm Jenkins Foundation
Moderators: Delaney Baxendale SMT ‘20 & Katie Ronan SMT ‘21

College & Elite Level Sport
GHall 209

Madeline Barlow, Sport Psychology, Drexel Athletics
Tyisha Butler, SMT ’14, Coordinator, Member Services, Drexel Recreation
Abigail Ferguson, SMTG ‘18, Manager of Event Operations, Department of Athletics, Princeton University
Carly Helfand, SMT ’18, Recruiting & Social Media Specialist, University of Pennsylvania Football
Chloe Lewis, US National Rowing Team hopeful
Cecily Scavicchio, Head Women’s Volleyball Coach, Ursinus College
Moderators: Taylor Lee ‘21 and Reilly Jo Swanson’21

11:50am to 12:10pm: Lunch (provided by Drexel)
Rose Terrace (GHall 2nd Floor)

12:10pm – 1:10pm: Women Sport Executives Panel
GHall 220

Cynthia Weiss, Senior Vice President, Marketing, NBC Sports Philadelphia
Denise Sullivan, Vice President, Flyers Charities
Kristy Bannon Sromovsky, Senior Associate AD/Compliance & Athlete Affairs, Temple University
Ashley Dabb, Chief Marketing Officer, National Lacrosse League
Moderator: Danielle Cook, SMTG ’19, Intern, Stafford Sports/Positive Impact Sports & Entertainment; Assistant Coach, Track & Field, Roncocas Valley Regional High School, Mt. Holly, NJ

1:15pm – 2:15pm: Taking the Bold Next Step in My Career Path, Small Group Round Table Discussions Facilitated by Panelists
GHall 220

2:15pm – 2:45pm: Tour of the Drexel Campus (on your own) OR Opportunity to Participate in Recreational Activity in the Drexel Athletic Center (DAC)

3:00pm – 4:00pm: Drexel Pre-Game: Drexel women’s athletic coach motivational talk
DAC Gold & Blue Room

5:00pm: Drexel Women’s Basketball v. University of Delaware

Conference Photographer: Krista Frank, SMT ‘19 and Taylor Kent, INFO ‘20
Conference Social Media Correspondent: Ka Ki Lee SMT ‘19 and Gia Carioti BSBA ‘20
Conference Event Support: Delaney Baxendale SMT ’19; Kyle Rutherford SMT ’22; Jenny White SMT ’19; Amelia Quazi BSBA ‘22 , Amanda Boileau BSBA ‘22, Betel Yemane BSBA ‘22


This event is free, but registration is required. Please RSVP by February 1, 2019. Please include guests’ names and emails when you register.

Planning Committee

Co-Chair: Ellen J. Staurowsky, Professor, Sport Management,
Co-Chair: Holly Bridgman, SMT ’21, Sport Management,
Aqila Clement, Assistant Director, LeBow, Recruitment
Sarah Grogan, SMT ’07, MS’09, Associate Director, Undergraduate Advising, LeBow
Michele Hastings, Assistant Softball Coach, Drexel University
Sarah Napoli, SMTG ’14, Adjunct Professor, Department of Sport Management
Ainslie Rhoads, ’16, Marketing Manager and Director of Sports Challenge Recruiting, Strive: How You Lead Matters
Kristin Segers, SMTG ’16, Director of Marketing & Tickets, Drexel University Athletics
Caitlin Mahon Brady, Associate Director of Undergraduate Programs, LeBow

Conference Sponsored by LeBow’s Sport Management Department

Partner: Drexel Women in Business

This event coincides with National Girls & Women in Sport Week.

Free tickets to first 75 registrants to attend Drexel women’s basketball game against the University of Delaware after the conference.


Who should attend?


  • Students


  • Undergraduate
  • Graduate


  • Accounting
  • Decision Sciences and MIS
  • Economics
  • Finance
  • International Business
  • General Business
  • Legal Studies
  • Management
  • Marketing
  • Sport Management