Dr. Bruno Jacobs, University of Maryland
This event is part of the Marketing Seminar Series series.
Location:Gerri C. LeBow Hall
3220 Market Street
Philadelphia, PA 19104
Students, faculty, and staff are invited to attend a research seminar featuring the work of Dr. Bruno Jacobs.
Professor Jacobs focuses his research on customer analytics by developing new methods to describe, understand, and predict customer behavior. His current work focuses on customer purchase decisions in large-scale product assortments. His work has been published in Marketing Science and presented at the INFORMS Marketing Science Conference and the Marketing Dynamics Conference.
Dr. Jacobs holds a PhD degree from Erasmus University Rotterdam and a MS degree in Econometrics and Management Science from Erasmus University Rotterdam.