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Grander Stages, Higher Stakes: Executive Communication Strategies for Disruptive Leaders


Gerri C. LeBow Hall
3220 Market Street
Rm. TBD
Philadelphia, PA 19104
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Registration Cost(s):
General: $200.00

Have you taken note of how much the pace of change is quickening? Digital innovation, workforce reskilling, diversity and inclusion, and ESG are the trends du jour, seemingly a part of every organization’s evolutionary path. However, these shifts do not occur autonomously. In C-suites and board rooms across the globe, business leaders are making the case for disruptive transformation.

Do you know what skills and strategies are most correlated with the adoption of bold ideas? Are you confident in your ability to blend qualitative and quantitative arguments into a compelling storyline? Have you mastered the process of distilling voluminous decks or analytic studies into their most persuasive essence? Even if your answer to all of the above is “yes,” what happens when the stakes are higher and the stage is grander?

This executive course will introduce a set of battle-tested, pragmatic tools for impactful executive-level communication in today’s increasingly VUCA environment.

Tentative Agenda

Unit 1: Levers for Persuasion

  • Aristotelian levers and the 3 V’s
  • SCR and Monroe’s Motivated Sequence

Unit 2: The Importance of Q&A

  • Five types of questions
  • ABC question handling

Unit 3: Value of Storytelling

  • Structure of a story
  • 7S principles for resonant stories

Speakers

Who should attend?

Audience

  • Business Community
  • Higher Education
  • Government
  • Non-profit

Programs

  • Executive
    • Executive MBA
  • Continuing Professional Education

This event is part of the EMBA Electives Week series.

EMBA Electives Week