The Power of Storytelling: Building Brands and Creating Community | A Keynote Presentation

Craig Smith, broadcasting executive, marketing professional and longtime presenter at QVC and other live multi-media retail platforms, will offer a dynamic program on the power of communicating through stories. Students, alumni, faculty and staff will gain insights into successful and less successful brand storytelling and the importance of community and authenticity.

Features, benefits and price can sell one product one time to one customer, but to build a community around your brand you need so much more. Smith has built a career around helping some of the biggest companies in the world create these communities through the power of storytelling. This 45-minute keynote is packed with case studies showing how some brands do it right while others fall flat on their face. So what’s the difference between them? Find out on Feb. 1.

Regardless of your program, discipline or role in Drexel University, Smith’s presentation will provide you with insight into the importance of developing brands and community — whether with products, services or your own personal brand. Ideal for undergraduate and graduates, students, alumni, faculty and staff.