Drexel University’s LeBow College of Business will host the first annual Johnson & Johnson Case Competition on May 6, 2011, on Drexel’s campus. Forty-seven Drexel LeBow students who are interested in working for Johnson & Johnson will participate in the competition. The students are divided into teams of four that include both undergraduate and MBA students.
The teams will begin analyzing a finance case study focused on Johnson & Johnson three weeks before the event. They will work together to offer recommendations, and will present their plan to a simulated board of directors at the internal competition on May 6. This board will comprise the management team at Johnson & Johnson, HR executives and Drexel LeBow alumni.
The competition was designed to enhance students’ creative skills through utilization of textbook principals in real-world scenarios. Kamina Richardson, program manager for Drexel LeBow’s Business of Ambition initiative, says that students participating in this competition will have the opportunity to network with Johnson & Johnson executives. “The competition will provide students not only with a great opportunity for experiential learning, but also a rare opportunity to network among the key decision makers within Johnson & Johnson.”