Drexel University’s LeBow College of Business has been awarded two silver CUPPIE awards for excellence in marketing and communications by the Association for Communicators in Education.
The Association for Communicators in Education (formerly the College and University Public Relations Association of Pennsylvania, or CUPRAP) is an organization of over 350 higher education public relations professionals from over 100 institutions in Pennsylvania and the surrounding mid-Atlantic region. This year, CUPRAP judges selected gold, silver and bronze winners in a number of categories from a pool of 275 submissions.
LeBow’s “Words I Live By” advertising campaign, currently featured prominently in print, television, online and roadside advertisements, took home a silver prize in the Advertising/Complete Campaign category. LeBow also claimed a silver prize in the Electronic Media/Social Media category for its use of YouTube to promote last summer’s MBA Bandana contest.
“While we are extremely honored that our peers in higher education recognize LeBow as a center of excellence in communication, the true accolade is that both campaigns focus on Drexel students and alumni,” Mark Eyerly, LeBow’s executive director of communications, said. “These awards were made possible because of their hard work and success.”