Trina Larsen Andras

Candid photo of Trina Andras

Areas of Expertise

  • Global Marketing
  • Inter-Organizational
  • Marketing Strategy

Selected Works

Articles

Nath, Pravin, Kirca, Ahmet H., Kim, Saejoon, and Larsen Andras, Trina, The Effects of Retail Banner Standardization on the Performance of Global Retailing. Journal of Retailing (Forthcoming)

Dimitrova, Boryana, Smith, Brent, and Larsen Andras, Trina, Marketing Channel Evolution: From Contactual Efficiency to Brand Value Co-Creation and Appropriation within the Platform Enterprise. Journal of Marketing Channels (Forthcoming)

Dimitrova, Boryana, Smith, Brent, and Larsen Andras, Trina, Marketing Channel Evolution: From Contactual Efficiency to Brand Value Co-Creation and Appropriation within the Platform Enterprise. Journal of Marketing Channels (Forthcoming)

Reavey, Brooke, Puzakova, Marina, Larsen Andras, Trina, and Kwak, Hyokjin, The Multidimensionality of Anthropomorphism in Advertising: The Moderating Roles of Cognitive Busyness and Assertive Language. International Journal of Advertising (Forthcoming)

Dimitrova, Boryana, Larsen Andras, Trina, and Smith, Brent, Brand Value Co-Creation via the Platform Enterprise. Business Management Book 3 (Sep 2017): 5-24.

Dimitrova, Boryana, Larsen Andras, Trina, and Smith, Brent, Brand Value Co-Creation via the Platform Enterprise. Business Management Book 3 (Sep 2017): 5-24.

Dimitrova, Boryana, Rosenbloom, Bert, and Larsen Andras, Trina, The Impact of National Cultural Values on retail Struture: Evidence from the World Values Survey. International Marketing Review 6 (Jun 2016):

Dimitrova, Boryana, Rosenbloom, Bert, and Larsen Andras, Trina, The Impact of National Cultural Values on retail Struture: Evidence from the World Values Survey. International Marketing Review 6 (Jun 2016):

Dimitrova, Boryana, Rosenbloom, Bert, and Larsen Andras, Trina, Do Retail Foreign Direct Investment Restrictions Affect Retail Channel Structure?. Journal of Marketing Channels 22 (Mar 2015): 265-278.

Dimitrova, Boryana, Rosenbloom, Bert, and Larsen Andras, Trina, Does the Degree of Retailer International Involvement Affect Retailer Performance?. The International Review of Retail, Distribution A 24 (Jul 2014): 243-277.

Smith, Brent, Larsen Andras, Trina, and Rosenbloom, Bert, Transformational Leadership: Managing ths 21st Century Salesforce. Psychology & Marketing (Jun 2012):

Puzakova, Marina, Kwak, Hyokjin, and Larsen Andras, Trina, Mitigating Consumer Ethnocentrism via Advertising and Media Consumption in a Transitional Market: A Study from Russia. International Journal of Advertising 29 (Dec 2010): 727-764.

Kwak, Hyokjin, Larsen Andras, Trina, and Zinkhan, George M., Advertising to “Active” Viewers: Consumer Attitudes in the U.S. and South Korea. International Journal of Advertising 28 (Mar 2009): 49-75.

Kwak, Hyokjin, Zinkhan, George M., Pan, Yue, and Larsen Andras, Trina, Consumer Communications, Media Use, and Purchases via the Internet: A Comparative, Exploratory Study. Journal of International Consumer Marketing 20 (Apr 2008):

Rosenbloom, Bert, and Larsen Andras, Trina, Wholesalers as Global Marketers. Journal of Marketing Channels 15 (Sep 2008): 235-52.

Kwak, Hyokjin, Zinkhan, George M., DeLorme, Denise E., and Larsen Andras, Trina, Revisiting Normative Influences on Impulsive Buying Behavior and An Extension to Compulsive Buying Behavior: A Case from South Korea. Journal of International Consumer Marketing 18 (Oct 2006): 57-80.

Kwak, Hyokjin, Jaju, Anupam, and Larsen Andras, Trina, Consumer Ethnocentrism Offline and Online: The Mediating Role of Marketing Efforts and Personlity Traits in the United States, South Korea, and India. Journal of the Academy of Marketing Science 34 (Sep 2006): 367-385.

Mehta, Rajiv, Larsen Andras, Trina, Rosenbloom, Bert, and Ganitsky, Joseph, The Impact of Cultural Differences in U.S. Business-to-Business Export Marketing Channel Strategic Alliances. Industrial Marketing Management 35 (Feb 2006): 156-165.

Rosenbloom, Bert, Larsen Andras, Trina, and Smith, Brent, The Effectiveness of Upstream Influence Attempts in High and Low Context Export Marketing Channels. Journal of Marketing Channels 11 (Fall 2004): 3-11.

Rosenbloom, Bert, and Larsen Andras, Trina, Communication in International Business-to-Business Marketing Channels: Does Culture Matter?. Industrial Marketing Management 32 (Sep 2003): 308-315.

Larsen Andras, Trina, Rosenbloom, Bert, and Smith, Brent, Satisfaction with Channel Communication Strategies in High vs. Low Context Cultures. Journal of Business-To-Business Marketing 9 (Sep 2002): 1-25.

Mehta, Rajiv, Larsen Andras, Trina, Rosenbloom, Bert, Polsa, Pia, and Mazur, Jolanta, Leadership and Cooperation in Marketing Channels: A Comparative Empirical Analysis of the United States, Finland and Poland. International Marketing Review 18 (Sep 2001): 633-666.

Mehta, Rajiv, Larsen Andras, Trina, and Rosenbloom, Bert, The Influence of Leadership Styles on Cooperation in Channels of Distribution. International Journal of Physical Distribution & Logistics Management 26 (Sep 1996): 32-59.

Larsen Andras, Trina, and Green, Robert T., Fortress Europe: Which Industries are Most Vulnerable?. Journal of Euromarketing 1 (Sep 1992): 97-113.

Rosenbloom, Bert, and Larsen Andras, Trina, How Foreign Firms View Their U.S. Distributors. Industrial Marketing Management 21 (Sep 1992): 93-101.

Green, Robert T., and Larsen Andras, Trina, Japanese Trade in International Perspective. International Marketing Review 8 (Sep 1991): 12-26.

Larsen Andras, Trina, and Green, Robert T., Export Opportunties in a Crumbling Economy: The Soviet Union in 1990. Journal of International Marketing 1 (Sep 1990): 71-90.

Green, Robert T., and Larsen Andras, Trina, Only Retaliation Will Open Up Japan. Harvard Business Review (Nov 1987): 22-28.

Larsen Andras, Trina, and Green, Robert T., Evolution of Intra-Latin American Trade, 1962-1982: A Study of Argentina, Brazil, Colombia and Peru. The Review of Research in Banking and Finance (Summer 1986): 1-15.

Green, Robert T., and Larsen Andras, Trina, Sudden Wealth/Sudden Poverty: Implications for Export Opportunities. Journal of World Business (Winter 1986): 3-12.

Green, Robert T., and Larsen Andras, Trina, Evolution Toward Protectionism in the EEC: An Empirical Study. Management International Review (Jan 1985): 5-16.

Proceedings

Dimitrova, Boryana, Rosenbloom, Bert, and Larsen Andras, Trina, International Retail Expansion: What’s Ahead?, Academy of Marketing Science Feb 2016. Academy of Marketing Science

Editorial Board Service

Member – Innovative Marketing, Innovative Marketing (2017)
Member – Innovative Marketing, Innovative Marketing (2018)
Member – Journal of Marketing Channels, Journal of Marketing Channels (2018)

Education

BBA Economics (Highest Distinction) - University of Iowa Iowa City, IA 1982
PhD International Business (Minors: Marketing, Statistics) - University of Texas at Austin Austin, TX 1987

Professional Experience

Academic-Drexel LeBow College of Business Academic Director, Center for Corporate Reputation Management Jun 2009 - Jan 2015

Awards

2002 Award for Excellence for Most Outstanding Paper in the 2001 volume of International Marketing Review (Literati Club)
1997 The Stanley Hollander Best Paper Award (American Collegiate Retailing Association Annual Meeting, Leuven, Belgium)
1997 Award in recognition of excellent teaching and outstanding service to the College (LeBow College of Business)
1991 Faculty Appreciation Award (LeBow College of Business)

College News

LeBow students who participated in the August 20 trip to New York City, organized by Undergraduate Career Services, came away with new perspectives.

Seventeen lucky Drexel students traveled to Saluzzo, Italy, to present their findings and ideas to a small, family-run olive oil company looking to expand into the international market.

Sixteen undergraduate business and hospitality students traveled to Paris and Tours, France, for a one-week international residency to present their strategies to a centuries-old chateau winery, for which they completed a consulting project.