Americans are stressed about grocery prices, so why do they toss or overlook so much ‘misfit’ food?

Research on how to market upcycled food from the LeBow College of Business was mentioned in an Oct. 13 column for The Conversation by doctoral alumnus Jintao Zhang, PhD ‘23. Zhang’s article examines why American shoppers overlook misfit or “ugly” produce despite concerns for food waste and rising grocery prices.