Skip to main content

Bud Light wanted to market to all. Instead, it’s alienating everyone

Appeared on May 1, 2023

Associate Professor, Department Head and Stephen Cozen Research Scholar in Marketing Daniel Korschun contributed his insights to a CNN report on Bud Light’s decision to partner with transgender influencer Dylan Mullaney and the backlash that has ensued from both the transgender community and from anti-trans conservatives.