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Buzz is Big as Apple debuts its all-in-one

Appeared on June 28, 2007

Drexel University marketing professor Lawrence Duke noted that Apple aired commercials for the iPhone showing only 11 of the screen's icons, leaving the use for the 12th - since identified as a link to YouTube Inc. - a mystery. "They sort of manufacture the buzz," he said. "They put the information out there, but not all of it."

Read the full story at Philadelphia Inquirer